Responsibilities

• Develop and execute annual brand plans for Sympazan and Evoxac Oral Solution, including positioning, messaging, and channel strategy.
• Lead pre-launch and launch execution for Evoxac Oral Solution, including HCP and patient education materials, KOL engagement, and congress strategy.
• Partner closely with the Sales, Training & Operations to ensure approved marketing content supports field force training and readiness.
• Support KOL identification, development, and congress planning.
• Own patient support and hub program strategy for Sympazan, including caregiver-focused messaging and access support resources.
• Develop referral-pathway messaging for Evoxac Oral Solution in coordination with rheumatology specialist audiences.
• Manage brand budgets and forecasts for both brands and report performance against plan.
• Ensure all promotional and non-promotional materials for both brands clear MLR/PRC review, including adherence to Sympazan's boxed warning requirements.
• Represent both brands in cross-functional planning forums, including Sales, Market Access, and Medical Affairs.
• Serve as a marketing partner to Sales leadership and field teams to ensure effective execution of brand strategies.