2 days ago
Interactive Marketing Specialist
MedStar Health
Columbia, MD (On-site)Full time$60K/yr – $102K/yr
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Interactive Marketing Specialist
Columbia, MD (On-site)
$60K/yr – $102K/yrMid Level1+ years expFull time
Posted 2 days ago
Job Summary
Own and run digital marketing campaigns end to end, coordinating with the Interactive Marketing and Social Media teams while analyzing performance data to optimize SEM, landing pages, email programs, and reporting.
Job Description
Responsibilities
- Coordinates the management and launch of digital marketing campaigns. Aligns the campaigns and initiatives with the Interactive Marketing team and Social Media Marketing team's efforts. Ensures that campaigns align with both overall digital marketing strategy as well as the local hospital or service line business goals.
- Assists in bid management keyword research and campaign/landing page setup tracking and reporting.
- May perform QA on all landing pages built internally. May conduct A/B testing utilizes heat mapping and other tactics to analyze landing pages/assets and makes strategic recommendations for improvement.
- Assists in managing email marketing programs to drive patient retention and reactivation.
- Assists in reporting development and distribution.
- Manages campaigns and landing pages across all digital channels including but not limited to: SEM/PPC CPC CPM banner and email.
- Supports strategic planning based on digital data collected through digital marketing efforts.
- Uses digital data to evaluate the degree of success of campaigns and update best practices for future campaigns.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field required
- 1-2 years Experience in marketing and communications/public relations required
- Analytical, organized and efficient - often managing multiple Google Ads campaigns and priorities at one time.
- Individual should have strong understanding of search engine marketing particularly with Google Ads and Google Analytics.
- A track record delivering projects and completing tasks on time.
- Solid understanding of online marketing reporting and quantitative analysis.
- Excellent written/verbal communication and interpersonal skills: enthusiastic team player professional well organized self-starter serious commitment to hard work.
- Strong understanding of Internet technologies and stay regularly informed of industry changes and advances.
- A self-starter with technical and analytical knowledge.
Preferred
- Experience in paid search engine marketing and health care preferred
MedStar Health
3.7 Glassdoor
MedStar Health is a not-for-profit health system dedicated to caring for people in Maryland and the Washington, D.C., region, while advancing the practice of medicine through education, innovation and research. MedStar’s 30,000 associates, 6,000 affiliated physicians, 10 hospitals, ambulatory care and urgent care centers, and the MedStar Health Research Institute are recognized regionally and nationally for excellence in medical care. As the medical education and clinical partner of Georgetown University, MedStar trains more than 1,100 medical residents annually. MedStar Health’s patient-first philosophy combines care, compassion and clinical excellence with an emphasis on customer service.
Founded in 1999
Columbia, Maryland, USA
9.6K employees (149 in marketing)
69% recommend to a friend
77% CEO approval
Salaries
Posted range
$60K/yr – $102K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
115 (1% of company)
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$29M
Last Raise
$2M
Grant, 3 years ago
Funding History
- Jun 2023Grant
- Sep 2022Grant • $2M
- Jul 2020Grant • $27M
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$361.6K
Traffic Source Mix
Search
59.8%
Direct
32%
Referral
6.6%
Social
1.1%
Paid
0.5%
Headcount Trend
Current headcount: ~9.6K