Responsibilities - Own and drive the end-to-end marketing strategy for one of our flagship product portfolios, shaping positioning, messaging, and product lifecycle plans that accelerate adoption, drive sales, and maximize long-term impact. - Deliver high-impact product launches and go-to-market initiatives by leading cross-functional teams, while supporting global launch preparation and coordination as required to ensure successful market introduction. - Define and evolve product positioning and messaging, translating complex clinical and technical innovation into clear and compelling value propositions that differentiate Ottobock in a competitive and fast-evolving market. - Analyze portfolio sales performance and leverage data-driven insights from market and competitive analyses to identify growth opportunities and implement strategies that increase utilization and share of wallet. - Develop a deep understanding of the portfolio’s reimbursement landscape to shape pricing, implement promotions, and lead internal initiatives to address shifts that impact product performance in the market. - Lead product forecasting by setting sales targets and proactively communicating portfolio plans and performance updates in real-time to anticipate demand, prevent shortages, and ensure seamless product availability. - Develop and execute creative marketing activities, including content creation, newsletter features, internal and external communications, and promotional materials to support both sales initiatives and brand awareness. - Serve as the subject-matter expert on the user and buyer journeys, identifying critical decision points and opportunities where marketing can strategically influence outcomes. - Enable and inspire the Sales Representatives, Sales Operations, Professional Clinical Services, and Customer Service teams through strategic messaging, impactful training, and sales enablement tools that build confidence, clarity, and consistency in how the portfolio is positioned in the field. - Collaborate closely with global product management, go-to-market, customer experience, and R&D teams to review product performance and market feedback, providing input on future design requirements as needed.