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Marketing jobs

1 marketing jobs

4 days ago

Social Media Strategist $60,000-$99,000/annually

Grand Casino MN

Minnesota, USA (Unknown)Full time$60K/yr – $99K/yr

Marketing jobs in the US

Grand Casino MN

Social Media Strategist $60,000-$99,000/annually

Minnesota, USA (Unknown)

$60K/yr – $99K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Owns Grand Casino social presence end-to-end, driving strategy, content, community engagement, analytics, and cross‑department collaboration across campaigns and reputation management.

Shapes and executes social strategy, content calendars, and crisis response.
Tracks analytics to optimize reach, engagement, and outcomes.

Job Description

Responsibilities

Manage Grand Casino social pages and profiles, including social monitoring outside traditional work hours.
Build and execute our social media strategy through research, benchmarking, messaging, and audience identification.
Write, develop, and strategize online content production and scheduling.
Generate, edit, publish, and share content that drives and maximizes daily positive engagement.
Assist with crisis management and communications by working closely with necessary departments (risk, security, public relations, etc.).
Build meaningful connections and encourage loyalty through proper dialogue and messaging.
Moderate user-generated content and messages in accordance with company and community policies.
Create and implement a social media marketing plan and content calendar.
Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

Requirements

High school diploma, general education degree (GED, or ability to pass basic skills assessment.)
Or successful completion of a related company-approved developmental placement program.
Bachelor's degree in marketing, communication, or a related field. Or comparable years of experience in digital marketing and social media.
Strong familiarity with the business applications of social media platforms (Facebook, X, Instagram, TikTok, YouTube, LinkedIn, etc.).
Two (2) years of documented experience and demonstrated ability leading social media programs for a company that uses this media extensively are required.
Two (2) years of demonstrated ability in developing and implementing social strategies that have consistently met or exceeded planned objectives required.
Two (2) years of knowledge of and fluency in PowerPoint, Sprout Social (or another social management tool), Salesforce Marketing Cloud, Canva Pro, and Adobe Product Suite preferred.
Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns, preferred.
Must be able to secure a license from the Gaming Regulatory Authority (GRA).
Responsible for following all relevant Detailed Gaming Regulations (DGR’s).

Preferred

PowerPoint, Sprout Social (or another social management tool), Salesforce Marketing Cloud, Canva Pro, and Adobe Product Suite preferred.

Benefits

We have a fun, energetic personality and are adventurous, creative, and open-minded. We strive to lead through our seven (7) values in all that we do. (Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty) Our foundation of Servant Leadership is a philosophy that embodies and fosters empowerment, decision-making, and engagement across all levels of the organization. We are a career accelerator, which means developing our Associates is one of our main priorities. We provide a space for Associates and others to bring who they are to work and impart a sense of purpose. A variety of competitively priced health benefits and supplemental insurances, parental leave, 401k, tuition reimbursement, birthday, and anniversary gifts.

Salaries

Posted range

$60K/yr – $99K/yr

Taken straight from the job posting.

See all Grand Casino MN salaries

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Responsibilities

Manage Grand Casino social pages and profiles, including social monitoring outside traditional work hours.
Build and execute our social media strategy through research, benchmarking, messaging, and audience identification.
Write, develop, and strategize online content production and scheduling.
Generate, edit, publish, and share content that drives and maximizes daily positive engagement.
Assist with crisis management and communications by working closely with necessary departments (risk, security, public relations, etc.).
Build meaningful connections and encourage loyalty through proper dialogue and messaging.
Moderate user-generated content and messages in accordance with company and community policies.
Create and implement a social media marketing plan and content calendar.
Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

Requirements

High school diploma, general education degree (GED, or ability to pass basic skills assessment.)
Or successful completion of a related company-approved developmental placement program.
Bachelor's degree in marketing, communication, or a related field. Or comparable years of experience in digital marketing and social media.
Strong familiarity with the business applications of social media platforms (Facebook, X, Instagram, TikTok, YouTube, LinkedIn, etc.).
Two (2) years of documented experience and demonstrated ability leading social media programs for a company that uses this media extensively are required.
Two (2) years of demonstrated ability in developing and implementing social strategies that have consistently met or exceeded planned objectives required.
Two (2) years of knowledge of and fluency in PowerPoint, Sprout Social (or another social management tool), Salesforce Marketing Cloud, Canva Pro, and Adobe Product Suite preferred.
Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns, preferred.
Must be able to secure a license from the Gaming Regulatory Authority (GRA).
Responsible for following all relevant Detailed Gaming Regulations (DGR’s).

Preferred

PowerPoint, Sprout Social (or another social management tool), Salesforce Marketing Cloud, Canva Pro, and Adobe Product Suite preferred.

Benefits

We have a fun, energetic personality and are adventurous, creative, and open-minded. We strive to lead through our seven (7) values in all that we do. (Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty) Our foundation of Servant Leadership is a philosophy that embodies and fosters empowerment, decision-making, and engagement across all levels of the organization. We are a career accelerator, which means developing our Associates is one of our main priorities. We provide a space for Associates and others to bring who they are to work and impart a sense of purpose. A variety of competitively priced health benefits and supplemental insurances, parental leave, 401k, tuition reimbursement, birthday, and anniversary gifts.