4 hrs ago
Manager, Marketing Communications
Rockwell Automation
Milwaukee, WI (Remote)Full time$91K/yr – $137K/yr
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Manager, Marketing Communications
Milwaukee, WI (Remote)
$91K/yr – $137K/yrManager8+ years expFull time
Posted 4 hrs ago
Job Summary
Own and lead the MarComm function, shaping strategy, governance and cross‑functional activation to build awareness, demand and launches across channels.
- Own MarComm strategy and execution across digital, campaigns, and product launches
- Translate strategy into compelling messaging, content, and activation plans while mentoring a high‑performing team
Job Description
Responsibilities
- Lead the Marketing Communications (MarComm) function, setting clear priorities, standards, and ways of working in support of our marketing strategies.
- Define and execute integrated marketing communications plans across channels (digital, web, campaigns, sales enablement, nurture, social, etc,) that drive awareness, engagement and demand.
- Partner closely with functional teams, portfolio marketing, industry and regional teams to translate strategy into compelling messaging, content and activation plans.
- Own MarComm support for product launches and New Product Introductions (NPIs) partnering with portfolio marketing and business units to deliver clear launch strategies, differentiated messaging, content and activation plans.
- Oversee development of messaging, storytelling and content that clearly articulates Rockwell Automation value propositions across industries, solutions, hardware, software and services.
- Ensure brand consistency, messaging quality and governance across all MarComm outputs, including launch, campaign and evergreen content.
- Lead intake, prioritization, resourcing and execution of MarComm work to balance speed, quality and strategic impact.
- Establish and maintain clear workflows, SLAs, and best practices to support repeatable, scalable execution for campaigns, launches, and NPIs.
- Use data, insights and performance metrics to optimize MarComm strategies and improve effectiveness over time.
- Serve as an internal marketing evangelist and advisor, helping stakeholders understand MarComm's role, timelines and expectations.
Requirements
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- The ability to travel up to 10% of the time.
- Bachelor's degree in marketing, communications, business, or related field.
Preferred
- Minimum 8 years of experience in Marketing Communications, content marketing, or integrated marketing roles, with demonstrated leadership experience.
- Strong strategic thinking with the ability to translate marketing strategies into clear, actionable MarComm plans.
- Experience managing cross‑functional stakeholders and influencing outcomes without direct authority in a matrixed organization.
- Operational mindset with experience building or improving intake processes, workflows, governance and content standards.
- Excellent messaging and storytelling skills with the ability to simplify complex topics.
- Demonstrated success in a B2B environment; industrial, automation or technology experience.
- Strong understanding of digital marketing, content activation and performance measurement (e.g., web, SEO, and campaigns).
- Experience supporting and implementing product launches and New Product Introductions (NPIs).
- Confident people leader with a passion for coaching, developing talent and building high-performing teams.
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
- To learn more about our benefits package, please visit at www.raquickfind.com.
Rockwell Automation
3.7 Glassdoor
At Rockwell Automation, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Founded in 1991
Milwaukee, Wisconsin, USA
22K employees (547 in marketing)
70% recommend to a friend
70% CEO approval
Salaries
Posted range
$91K/yr – $137K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
389 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
$500M
Post IPO Debt, 7 months ago
Funding History
- May 2025Post IPO Debt • $500M
- Jul 2023Grant
Traffic Signals
Monthly Visitors
1.8M
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
57.4%
Direct
33.4%
Referral
7.5%
Social
0.7%
Paid
0.9%
Headcount Trend
Current headcount: ~21.6K