2 months ago
Marketing & Communications Senior Specialist
Goodwill Industries of the Southern Piedmont
Charlotte, NC (On-site)Full time
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Marketing & Communications Senior Specialist
Charlotte, NC (On-site)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own internal communications and team operations to keep Goodwill's people informed, engaged, and aligned across channels while coordinating leadership updates, stories, and cross-functional collaboration.
- Operational ownership of internal channels (email, digital boards, SharePoint, newsletters, and text messaging) to ensure timely, consistent messaging.
- Support leadership communication programs (President & CEO ALL In, COO updates) and distribute recap communications to the organization.
- Collaborate with partners to define goals and execute targeted internal communications strategies that advance organizational outcomes.
Job Description
Responsibilities
- Manages day-to-day content and operations of the organization’s internal communications channels, including Goodwill Communications (organization-wide email system), digital boards, SharePoint, the weekly This Week at Goodwill e-newsletter, the quarterly Working Together newsletter, and the Regroup text messaging system.
- Supports the Director of Brand Experience and the Public Relations & Communications Manager with developing, producing, and distributing the President & CEO’s bimonthly update video (ALL In), the COO’s bimonthly update video, and their recap communications.
- Collaborates with internal business partners to understand their communications goals and subsequently creates and executes internal communications strategies to meet those goals.
- Leads the Marketing & Communications team’s event planning efforts by developing and executing plans for store anniversaries, grand openings, special sales, pop-up events, and other events.
- Identifies and develops stories, testimonials, and videos of Goodwill’s training program participants and team members to assist in communication of the organization’s mission.
- Co-leads the organization’s Internal Communications Team, a cross-functional team designed to improve communication materials and culture and ensure that all team members have equitable access to important information.
- Manages the in-store overhead messaging and music system, including developing message scripts and coordinating their scheduling with Mood Media.
- Assists with digital signage throughout the Goodwill network including digital monument signs, GOC video wall, GRID cash wrap screens, SharePoint and GOC video screens.
- Assigns marketing requests to the appropriate team member and ensures accurate timeline tracking and deliverables.
- Manages the inventory of promotional items and distribution to organization representatives.
Requirements
- Bachelor's degree (B. A.) from four-year college or university in Marketing, Communications or Public Relations and two to four years of professional work experience in marketing, communications, public relations, nonprofit, or related activities including at least one year’s experience in writing assignments; or the equivalent combination of education and experience.
- Valid Driver's License (Class C), car insurance, and reliable automobile required.
Goodwill Industries of the Southern Piedmont
Established in 1965, Goodwill Industries of the Southern Piedmont is a nonprofit organization that connects people to opportunities to find gainful employment and meaningful work. With more than 25 retail stores and 30 donation sites, Goodwill uses proceeds from the sales of donated goods to fund skills training and employment services offered free of charge to thousands of people in our community each year. Through its retail stores, donation sites, the Goodwill Opportunity Campus, and partnerships with employers and other organizations throughout the region, Goodwill builds pathways for people to uncover their passions, enhance their skillsets, and pursue the life they want to achieve for themselves and their families—creating a brighter future for all.
Traffic Signals
Monthly Visitors
31.2K
Monthly Google Ads Budget
$85.8K
Traffic Source Mix
Search
52.8%
Direct
39.7%
Referral
4.6%
Social
1.3%
Paid
1.5%
Headcount Trend
Current headcount: ~516
Marketing Team
Marketing Team Size
11 (2% of company)
Median Career Experience
14 years
Median Tenure
6.8 years
People
HR / Recruitment
Funding
Last Raise
Grant, 2 years ago
Funding History
- Mar 2024Grant