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Spectrum Marketing Companies logo
4 months ago

Marketing & Digital Services Implementation Specialist

Spectrum Marketing Companies

Manchester, NH (On-site)Full time

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1 jobs
Spectrum Marketing Companies logo

Marketing & Digital Services Implementation Specialist

Spectrum Marketing Companies

Manchester, NH (On-site)

AgencyFull-timeMid level
4 months ago
Spectrum Marketing Companies logo
Spectrum Marketing Companies

Marketing & Digital Services Implementation Specialist

Manchester, NH (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated direct-to-digital campaigns and campaign tracking within a client-side platform, owning setup and optimization of multi-channel assets.

  • Own end-to-end campaign setup and management in the internal client platform.
  • Must-have: 2+ years in marketing/web/graphic design.
  • Standout: Experience with landing pages, tracking codes, and multi-channel assets.

Job Description

Responsibilities

  • manage integrated direct to digital marketing campaigns for clients from within our internal client-side marketing platform.
  • setting up and managing client campaigns
  • designing web banner ads and social media ads
  • setting up call and QR code tracking
  • helping to implement campaign tracking codes and more
  • work on internal and client web properties
  • web banner ad campaigns
  • landing pages
  • web-to-print portal administration
  • marketing collateral

Requirements

  • At least 2 years of experience working in marketing/web/graphic design
  • Associates or Bachelor Degree in applicable areas helpful but not required
  • Extremely detail oriented, ability to meet critical deadlines, and takes pride in quality of work
  • Basic knowledge of HTML, CSS and web design principles is helpful
  • Ability to edit WordPress sites helpful

Preferred

  • A mix of marketing experience, graphic design, web design.
  • Working knowledge of modern responsive front-end web design with coding skills using HTML5, CSS3, and WordPress
Spectrum Marketing Companies logo

Spectrum Marketing Companies

Spectrum Marketing Companies is a nationally recognized direct marketing company with a over 34 year history of driving superior results for clients. Located in Manchester New Hampshire, Spectrum works with over 4,500 clients with over 70% of business conducted outside of its local market. Client segments include; retail, non-profit, education, health & fitness, furniture, political, healthcare, automotive, powersports, hardware, entertainment, dental & orthodontic, and home services. Franchises, buying groups and chain stores are also a key area of strategic focus. The company differentiates itself by delivering direct mail centric solutions wrapped in digital technologies that provide enhanced campaign performance, tracking and attribution. Direct mail as an industry has experienced a resurgence in recent years to the point that the DMA (Data & Marketing Associations) has stated its response levels are at, “the highest in recorded history”. These strategies are further supported with additional services that offer coordinated point-of-purchase materials, signage and printed collateral that deliver a complete omni-channel marketing experience for its clients and the consumers they engage with. Spectrum believes in being data-driven in all aspects of its approach including; its planning methodologies, campaign execution and post campaign analysis. Our focus is on RESULTS and delivering our clients cost-effective marketing solutions that offer superior performance that can be constantly evolved over time based on the tools we deploy in our process.Spectrum’s mission is to provide our clients with a superior return on investment for every marketing dollar spent.

Founded in 1991
Manchester, New Hampshire, USA
127 employees (40 in marketing)
spectrummarketing.com

Traffic Signals

Monthly Visitors
2K
Monthly Google Ads Budget
$12.1K
Traffic Source Mix
Search
50%
Direct
29.3%
Referral
5.3%
Social
14%
Paid
1.3%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
23 (18% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News

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