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Marketing jobs

25 marketing jobs

5 months ago

Manager Brand Communications - Outdoor

adidas

Portland, OR (Unknown)Full time

5 months ago

Manager Brand Communications - Running & Olympics

adidas

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5 months ago

Assistant Manager SEO Content Operations

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5 months ago

Director Sports Marketing - Golf

adidas

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6 months ago

Assistant Manager Communications, Basketball

adidas

Los Angeles, CA (Hybrid)Full time$78K/yr – $86K/yr

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adidas

Manager Brand Communications - Outdoor

Portland, OR (Unknown)

Salary Not AvailableManagerFull time

Posted 5 months ago

Job Summary

Drive Outdoor category marketing and brand activation for adidas US, coordinating with global and local teams to deliver integrated campaigns and events.

Own the Outdoor category marketing plan across DTC, eCom, and retail campaigns.
Must-have: 3–5 years of marketing experience in sports or fashion brands.
Standout: Direct collaboration with Global teams to tailor campaigns for the US market.

Job Description

Responsibilities

Support in strategic communications planning phase for the Outdoor category in close collaboration with the Sr. Manager Brand Communications and the BU Merchandising lead(s).
Point person for the Outdoor category, maintaining an in-depth knowledge of and contributing to horizontal business goals and positioning strategy
Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
Maintain a deep operational relationship with Merchandising leads/teams to ensure full coordination of brand activities and compliance with brand activation calendar
Responsible to brief/drive coordination with key commercial stakeholders in DTC and eCom
Responsible to brief media & digital activation on the creation of performance media creative (assets for paid search, paid social, CRM, .com and adidas app)
Responsible for the daily management of internal and external resources (agencies/ vendors) in campaign briefing and execution that extend or adapt the Global creative toolkits as needed
Work with DTC and Digital teams to adapt and align on localized tools. Provide all final tools for execution across all channels. Where necessary, lead in creation of tool kits to support local BU priorities in close partnership with US/Global colleagues.
Drive the media and digital activation strategies and execution including digital analytics, media creative development and trafficking deliverables
Partner with adidas Retail, and adidas eComm to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
Create and manage strategy for integrated Outdoor events delivering on clear product integration for key calendar moments and meeting defined KPI’s for brand and sales ROI
Partner with SpoMa and Culture marketing on key partner integration into Outdoor initiatives, campaigns, and events
Participate in brand/ category presentations (SMM, prelines, etc) as required, assisting in presentation development
Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners

Requirements

University or College Graduate.
Major in marketing preferred.
3- 5 years of marketing experience.
2 years+ experience managing communications in a leading sports/and or fashion brand environment

Nice To Have

Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus

adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949

Herzogenaurach, Bavaria, DE

71K employees (8,417 in marketing)

www.adidas-group.com

80% recommend to a friend

91% CEO approval