Responsibilities
- Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
- Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
- Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
- Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging.
- Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
- Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
- Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
- Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
- Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
- Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
- 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full-funnel marketing roles, ideally within ecommerce, digital marketplace, benefits, loyalty, or multi-line commercial environments.
- 3+ years of experience leading and developing high-performing teams.
- Demonstrated success building integrated demand generation programs that drive measurable pipeline and revenue outcomes.
- Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment.
- Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools.
- Excellent analytical, communication, and stakeholder management skills, with the ability to operate effectively at both strategic and executional levels.
- Ability to travel and work in person as the role demands.
Preferred
- Experience in B2B or B2B2C specifically in ecommerce, marketplace, loyalty, employee benefits, or partner-led business models.
- Familiarity with account-based marketing, lifecycle marketing, and longer-consideration sales cycles.
- Experience supporting multiple products, customer segments, or lines of business within a matrixed organization.
- Experience building content and sales enablement materials that support pipeline generation and conversion.
- You are commercially minded, data-driven marketing leader
- You have proven your know how to build durable market demand, not just capture leads already in motion.
- You bring strong judgment, creativity, and operating discipline, along with a proven ability to partner cross-functionally and scale performance in a mature B2B ecommerce environment.
Benefits
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
