Responsibilities

Develop and execute a comprehensive social media strategy that leverages our wealth of customer success stories and proprietary weather data
Create compelling content that showcases real-world impact, from protecting athletes to ensuring workplace safety
Transform complex weather data and safety insights into engaging, shareable narratives
Partner with our Creative team to produce high-quality content that captures authentic customer experiences
Maintain editorial excellence through quality assurance of all social content
Collaborate with content creators to produce engaging, high-quality, on-brand content that drives community engagement
Represent Perry Weather at conferences and events, managing real-time social coverage
Work cross-functionally to ensure social strategy aligns with broader marketing and business objectives
Design activation strategies that empower our passionate customer base to organically share their Perry Weather experiences
Build programs that turn customer advocates into a megaphone for our brand through curated, relevant content
Foster relationships across our diverse user base - from athletic departments to construction sites - to surface and amplify success stories
Develop strategies that showcase our partnerships with leading research and safety organizations
Continuously iterate content strategy to achieve strong content-market fit across platforms and audiences
Monitor, analyze, and report on key performance metrics to continuously refine content strategies
Manage comprehensive content calendars and provide weekly/monthly reports on engagement, KPIs, and collaboration goals
Stay current with industry trends, platform updates, and emerging best practices to keep our strategy cutting-edge
Measure social media impact on website traffic and overall brand objectives

Requirements

2+ years of social media/community marketing experience
Proven track record managing multi-platform social media presence across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms
Exceptional writing skills with ability to craft compelling, on-brand caption copy
Strong visual aesthetic and ability to identify creative content that drives engagement
Meticulous attention to detail with zero tolerance for errors (spelling, grammar, dates, technical accuracy)
Experience with social media management tools and content scheduling platforms
Demonstrated ability to analyze data and translate insights into actionable strategies
Willingness to travel for conferences and events, with experience managing live social coverage

Preferred

You're a natural storyteller who can find the human element in technical products
You understand how to build and activate communities, turning customers into advocates
You're data-driven but creative, using insights to fuel innovative content strategies
You thrive in fast-paced environments and can pivot quickly when trends shift
You're passionate about creating content that not only engages but genuinely helps protect people

Benefits

Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our team is in office M-F!
Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits
Engaging culture. Monthly All-Hands, fun events like Office Olympics, lunch-and-learns, happy hours, and more
Grow with us. We're growing rapidly, and yet we have a massive amount of work and opportunity ahead