1 day ago
Director of Digital Content Strategy
Flock
USA (Remote)Full time$200K/yr – $250K/yr
All marketing roles in the US
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All marketing roles in the US
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Director of Digital Content Strategy
USA (Remote)
$200K/yr – $250K/yrDirector/ExecutiveFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale a multi-platform social strategy across LinkedIn, X, Instagram, YouTube, and emerging channels, while shaping brand voice, managing operations, and partnering with cross-functional teams to drive awareness and engagement.
- Architect and execute social strategy across multiple platforms
- Build and maintain a consistent brand voice with cross-functional collaboration
- Establish analytics and scale the social team
Job Description
Responsibilities
- Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.
- Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.
- Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.
- Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.
- Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.
Requirements
- Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.
- Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.
- Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.
- Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.
- Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance.
Flock
3.9 Glassdoor
We are the first public safety operating system empowering thousands of cities to eliminate crime.Our cameras and devices detect objective evidence, decode it with machine learning, and deliver it into the hands that stop crime.
Founded in 2017
Atlanta, Georgia, USA
1.4K employees (72 in marketing)
68% recommend to a friend
95% CEO approval
Traffic Signals
Monthly Visitors
463.9K
Monthly Google Ads Budget
$94.7K
Traffic Source Mix
Search
25.1%
Direct
63.8%
Referral
5.8%
Social
4.2%
Paid
1%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
44 (3% of company)
Median Career Experience
13 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Funding
Total Funding
$655.6M
Last Raise
$275M
Series F, 1 years ago
Funding History
- Mar 2025Series F • $275M
- Feb 2022Series E • $150M
- Jul 2021Series D • $150M