Drive DÔEN's organic social and creator ecosystem across platforms with platform-native storytelling, performance-focused creative, and cross-team collaboration to grow brand equity and community.

Cross-platform strategy: own organic channels, emerging formats, and future social formats with informed audience insights.
Content production: lead fast, scalable social content creation (short-form video, trend-based storytelling) and efficient workflows.
Collaboration & measurement: partner with Content, Communications, Community, Ecommerce, and Paid teams to align calendars, amplify assets, test performance, and optimize against KPIs.

Job Description

Responsibilities

Build and own cross-platform strategies across all DÔEN organic channels, emerging platforms, and future formats, driving brand awareness, community growth, engagement, and product storytelling. Tailor creative approaches by platform, understanding algorithms, native formats, and audience behavior.
Lead fast, high-impact social content production including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling. Create workflows that allow for speed, efficiency, experimentation, adaptability and creative excellence at scale.
Work in close partnership with the Content team to deploy and amplify creative assets across social channels, ensuring that the social strategy is built in alignment with the broader content calendar and creative output.
Operate at the intersection of social storytelling, content creation, platform strategy, and creator ecosystems - crafting social content with a clear point of view, tone and narrative aligned to the brand.
Partner with the Communications, Community and Customer Care teams to further grow and nurture the DÔEN ecosystem.
Collaborate with the Ecommerce and Paid Media team to share and test high performing organic assets within appropriate paid channels.
Capture the world behind the DÔEN curtain: in-office content, BTS, new dimensions of the brand, expanding and showing more to our customer in new, social specific ways
Establish performance benchmarks and continuously optimize creative against KPIs. Report on all metrics and areas of opportunity.
Identify emerging trends, aesthetics, and cultural shifts that can be authentically translated into relevant brand storytelling.
Lead and mentor social media teammate.
Other duties as reasonably assigned.

Requirements

10+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
Experience leading social for a fashion brand is a plus.
Exceptional aesthetic sensibility and editorial judgment.
Deep understanding of internet culture and emerging digital movements with the ability to translate cultural insights into brand-aligned storytelling.
Strong understanding of social KPIs, platform analytics, and performance optimization.
Experience tying social activity to business outcomes including traffic, conversion, and community growth.
Experience in leading teams and cross-functional partnerships.
Strong communicator with the ability to align creative ambition with business priorities.
An entrepreneurial, solutions-oriented leader and collaborative team player with a high level of ownership, accountability, and initiative.
Passionate about working for an inclusive, values-driven brand.
Ability to thrive in a fast-paced environment where deadlines, priorities, and initiatives can shift quickly.

Benefits

Paid vacation, sick time, and holidays
A fun-filled, creative work environment
Healthcare, vision, and dental
401(k) with company match
Competitive salary
Generous employee discount

DÔEN

3.4 Glassdoor

DÔEN is a Los Angeles-based line inspired by nostalgia for the California of decades past. Driven by the shared desire to make elevated yet wearable pieces for the everyday, we strive to bring more than a boutique shopping experience to you but to use DÔEN to connect with our customers, build an open community, and foster relationships with the inspiring individuals who wear our clothes throughout their lives. As a women-owned company, a cornerstone of the DÔEN brand mission is supporting women in the workplace and in the supply chain.We are intentional when selecting our manufacturers, partnering only with factories that share our values. We are proud that our production partners share our commitment to supporting those who identify as women in the workplace and are collaborators in our mission to eliminate the gender gap at every point in the supply chain. We have chosen to work with women-owned or co-owned manufacturers: Currently, 50% of our apparel factories are owned by women, and the other 50% are co-owned.We believe that today’s sustainability conversations, which have been centered around environmental impact, are crucial - but are interconnected to environmental, economic, racial, and social justice. We work with 3rd-party compliance audits and certifications to evaluate our manufacturing partners on a host of practices, from gender and social equality to wages to ethical work environments. In making a decision to work with a specific facility, we look for several indicators - including the people in management roles that identify as women, the factory’s control of all stages of production, the presence of internal worker’s unions, and any established foundations/organizations that directly benefit their employees and/or the surrounding community.

Founded in 2016

Los Angeles, California, USA

145 employees (43 in marketing)

shopdoen.com

46% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors

791.1K

Monthly Google Ads Budget

$73

Traffic Source Mix

37.1%

Direct

52.1%

Referral

4.6%

Social

5.3%

Paid

0.6%

Headcount Trend

Current headcount: ~146

Marketing Team

Marketing Team Size

20 (14% of company)

Funding

Total Funding

$11.5M

Last Raise

$10.5M

Series A, 11 months ago

Funding History

Jun 2025
Series A • $10.5M
Jan 2022
Seed • $1M

Recent News

These Dôen styles make great gifts — but you might want to keep them for yourself

Nov 6, 2025 • Page Six

Taylor Swift Basically Dressed Up as Hailey Bieber for Halloween, in a Dôen Dress and Leather Jacket

Oct 31, 2025 • Marie Claire

Gap x Dôen’s Viral Gingham Dress Is on Sale for $30 Just in Time for the Holidays

Oct 25, 2025 • parade.com

Responsibilities

Build and own cross-platform strategies across all DÔEN organic channels, emerging platforms, and future formats, driving brand awareness, community growth, engagement, and product storytelling. Tailor creative approaches by platform, understanding algorithms, native formats, and audience behavior.
Lead fast, high-impact social content production including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling. Create workflows that allow for speed, efficiency, experimentation, adaptability and creative excellence at scale.
Work in close partnership with the Content team to deploy and amplify creative assets across social channels, ensuring that the social strategy is built in alignment with the broader content calendar and creative output.
Operate at the intersection of social storytelling, content creation, platform strategy, and creator ecosystems - crafting social content with a clear point of view, tone and narrative aligned to the brand.
Partner with the Communications, Community and Customer Care teams to further grow and nurture the DÔEN ecosystem.
Collaborate with the Ecommerce and Paid Media team to share and test high performing organic assets within appropriate paid channels.
Capture the world behind the DÔEN curtain: in-office content, BTS, new dimensions of the brand, expanding and showing more to our customer in new, social specific ways
Establish performance benchmarks and continuously optimize creative against KPIs. Report on all metrics and areas of opportunity.
Identify emerging trends, aesthetics, and cultural shifts that can be authentically translated into relevant brand storytelling.
Lead and mentor social media teammate.
Other duties as reasonably assigned.

Requirements

10+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
Experience leading social for a fashion brand is a plus.
Exceptional aesthetic sensibility and editorial judgment.
Deep understanding of internet culture and emerging digital movements with the ability to translate cultural insights into brand-aligned storytelling.
Strong understanding of social KPIs, platform analytics, and performance optimization.
Experience tying social activity to business outcomes including traffic, conversion, and community growth.
Experience in leading teams and cross-functional partnerships.
Strong communicator with the ability to align creative ambition with business priorities.
An entrepreneurial, solutions-oriented leader and collaborative team player with a high level of ownership, accountability, and initiative.
Passionate about working for an inclusive, values-driven brand.
Ability to thrive in a fast-paced environment where deadlines, priorities, and initiatives can shift quickly.

Benefits

Paid vacation, sick time, and holidays
A fun-filled, creative work environment
Healthcare, vision, and dental
401(k) with company match
Competitive salary
Generous employee discount