Responsibilities

• Plans, research, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients.
• Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends as they relate to relevant clients.
• Produces a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans.
• In partnership with clients, develops proactive strategies, plans, and initiatives to achieve Geisinger’s priorities and objectives.
• Understands the business objectives of the organization at the enterprise, business unit, departmental, institute, and regional level and applies that understanding to strategy development.
• Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need and translate those needs into a value-added marketing/communication/digital strategy.
• Working in a matrixed environment, leads a team of cross-functional marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy and evaluate them. Uses department resources efficiently.
• Keeps abreast of the external and internal environmental trends that could impact the strategy such as regional competitive environment, clinical advances, technological enhancements, employment trends, and industry trends.
• Monitors for issues that may negatively affect Geisinger’s brand or operations.
• Partners with dedicated project managers to implement plans and monitor progress.

Requirements

• Bachelor's Degree- (Required)
• Bachelor's Degree-Marketing/Public Relations (Preferred)
• Minimum of 5 years-Related work experience (Required)
• Critical Thinking; Computer Literacy; Organizing

Preferred

• Bachelor's Degree-Marketing/Public Relations (Preferred)

Benefits

• We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.