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5 months ago

Senior Manager, Performance Marketing & Media

Sonrava Health

Orange, CA (Remote)Full time

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Sonrava Health

Senior Manager, Performance Marketing & Media

Orange, CA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 months ago

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Job Summary

Senior-level performance marketing leader who owns full-funnel media strategy, planning, and optimization across multiple digital channels. Responsible for multi-figure budgets, establishing unit economics targets, and guiding cross-functional teams, analytics, and agencies toward scalable growth in a regulated healthcare environment. Benefits include senior ownership, executive visibility, and fully remote work.

Job Description

Responsibilities

Strategic Media Leadership & Investment Planning
Own the full-funnel paid media strategy across Google, Bing, Meta, YouTube, OLV, programmatic, and emerging channels
Develop annual and quarterly media investment plans aligned to business growth goals and patient acquisition targets
Lead marketing mix strategy and channel allocation decisions to optimize upper-, mid-, and lower-funnel performance
Manage and forecast 8-figure annual media budgets with accountability for pacing, efficiency, and return on investment
Establish CAC, ROAS, LTV, and contribution margin targets in partnership with Finance and Analytics
Performance Optimization & Execution Oversight
Oversee campaign architecture, audience strategy, creative testing frameworks, and bid strategy across platforms
Ensure continuous optimization of campaigns to meet or exceed performance goals
Guide testing roadmaps across creative, audience segmentation, landing pages, and channel mix

Requirements

7-10+ years of experience in digital media, performance marketing, or paid media strategy
Demonstrated success managing 8-figure annual media investments
Deep expertise in Google Ads, Microsoft Ads, Meta Ads, YouTube, and programmatic/OLV platforms
Proven experience developing full-funnel media strategies across awareness, consideration, and conversion
Strong understanding of CAC, ROAS, LTV, and unit economics in growth marketing
Experience managing agencies, DSPs, or ad tech partners
Advanced analytics and reporting experience using Power BI, Google Analytics, or similar platforms
Strong proficiency in Excel and performance forecasting models

Preferred

Experience in multi-location or distributed service-based businesses
Experience leading marketing mix modeling or multi-channel investment allocation decisions
Prior experience in healthcare, health services, pharma, or regulated industries
Familiarity with healthcare advertising compliance and privacy frameworks
Experience supporting multi-brand or multi-market organizations

Benefits

Senior-level ownership over enterprise media strategy and investment
Opportunity to influence growth at scale in a regulated, mission-driven healthcare environment
Direct visibility to executive leadership
Collaborative, agile Marketing team built on accountability and results
Fully remote with flexibility and autonomy

Sonrava Health

2.0 Glassdoor

Sonrava Health is a national family of health and wellness companies united by a singular dedication to delivering high-quality, convenient, and affordable care through innovative provider models, health coverage and product offerings. With a mission of advancing whole-person health for patients, Sonrava Health is a geographically diverse, multi-specialty organization comprised of regionally well-recognized brands and affiliates across 21 states: Western Dental & Orthodontics, Western Dental Kids, Brident Dental & Orthodontics, DentalWorks, Perfect Teeth, Vital Smiles, and LooksBrite Optometry Centers.

Founded in 2022

Orange, California, USA

221 employees (11 in marketing)

sonrava.com

16% recommend to a friend

Traffic Signals

Monthly Visitors

Traffic Source Mix

28.6%

Direct

46.7%

Referral

5.8%

Social

17.3%

Paid

1.5%

Headcount Trend

Current headcount: ~221

Marketing Team

Marketing Team Size

10 (5% of company)

Median Career Experience

15 years

Median Tenure

2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Jennifer Craft

Head of Marketing

At the company for 2 years 1 month

Heather Lavey, MBA

Head of DTC Product Marketing

At the company for 7 years 3 months

Kathy Anet

Sr. Director of Brand Marketing

At the company for 2 years

Hana Shanaa, MS

Senior Director, Digital Marketing at Western Dental & Orthodontics

At the company for 7 years 6 months

Recent News

Sonrava names chief growth officer

Sep 29, 2025 • DrBicuspid.com

Sonrava Names New Chief Growth Officer

Sep 16, 2025 • Dentistry Today

Sonrava Health Appoints Judd Tirnauer as Executive Vice President & Chief Financial Officer

Aug 11, 2025 • Business Wire

Responsibilities

Strategic Media Leadership & Investment Planning
Own the full-funnel paid media strategy across Google, Bing, Meta, YouTube, OLV, programmatic, and emerging channels
Develop annual and quarterly media investment plans aligned to business growth goals and patient acquisition targets
Lead marketing mix strategy and channel allocation decisions to optimize upper-, mid-, and lower-funnel performance
Manage and forecast 8-figure annual media budgets with accountability for pacing, efficiency, and return on investment
Establish CAC, ROAS, LTV, and contribution margin targets in partnership with Finance and Analytics
Performance Optimization & Execution Oversight
Oversee campaign architecture, audience strategy, creative testing frameworks, and bid strategy across platforms
Ensure continuous optimization of campaigns to meet or exceed performance goals
Guide testing roadmaps across creative, audience segmentation, landing pages, and channel mix

Requirements

7-10+ years of experience in digital media, performance marketing, or paid media strategy
Demonstrated success managing 8-figure annual media investments
Deep expertise in Google Ads, Microsoft Ads, Meta Ads, YouTube, and programmatic/OLV platforms
Proven experience developing full-funnel media strategies across awareness, consideration, and conversion
Strong understanding of CAC, ROAS, LTV, and unit economics in growth marketing
Experience managing agencies, DSPs, or ad tech partners
Advanced analytics and reporting experience using Power BI, Google Analytics, or similar platforms
Strong proficiency in Excel and performance forecasting models

Preferred

Experience in multi-location or distributed service-based businesses
Experience leading marketing mix modeling or multi-channel investment allocation decisions
Prior experience in healthcare, health services, pharma, or regulated industries
Familiarity with healthcare advertising compliance and privacy frameworks
Experience supporting multi-brand or multi-market organizations

Benefits

Senior-level ownership over enterprise media strategy and investment
Opportunity to influence growth at scale in a regulated, mission-driven healthcare environment
Direct visibility to executive leadership
Collaborative, agile Marketing team built on accountability and results
Fully remote with flexibility and autonomy