4 months ago
Growth Marketing Manager
Cadence Education
Scottsdale, AZ (On-site)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Growth Marketing Manager
Scottsdale, AZ (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead Cadence Education's growth marketing initiatives to acquire productive leads across paid and non-paid channels.
- Must-have: 5+ years in digital marketing with proven customer acquisition growth.
- Standout: Cross-channel expertise including paid, organic, analytics, and BI tools.
Job Description
Responsibilities
- Own the growth strategy in partnership with the CMO—setting direction for how we acquire more productive leads at an efficient cost per lead and cost per start, and evolving that strategy as conditions change.
- Determine budget allocation and channel prioritization based on performance, school-level data, and evolving market conditions; review and revise regularly.
- Manage relationships with key lead-generation and listing partners (e.g., Care.com, Winnie, Yelp); collaborate with them and internal team members to optimize listings and platform performance.
- Partner with outside agencies/consultants managing our paid search and paid social programs to optimize their channels, set and reach appropriate goals, and prioritize spend across channels.
- Develop business case, budget and ROI estimates, and manage projects to test new channels like direct mail and CTV.
- Work closely with the creative team and channel experts to develop and test ad creative for direct response, brand awareness and campaign support. Ensure landing pages are optimized for ad/campaign goals; work with team to develop new website pages as needed.
- Collaborate with the marketing team to grow leads and starts from non-paid channels—SEO, local listings, direct, email, and CRM—ensuring these channels are well-structured, tracked, and continuously improving.
Requirements
- Minimum 5 years in digital marketing with a proven track record of customer acquisition growth and digital channel management in a consumer-facing business.
- Hands-on experience across digital marketing platforms including paid and organic search, paid and organic social, email, and other digital channels; ability to independently set up campaigns and report on performance.
- Technical proficiency with GA4, Google Tag Manager, and utm-based ad tracking to ensure data accuracy and reliable attribution.
- Strong analytical ability: skilled at pulling and synthesizing data, developing insights and hypotheses, designing tests, and validating results.
- Advanced Excel skills; familiarity with BI and reporting platforms such as Power BI or Tableau.
- Excellent communication and collaboration skills with the ability to translate data into clear, actionable stories for both marketing and non-marketing audiences.
- A strong sense of urgency and personal accountability—you notice when something is off, take ownership of fixing it quickly, and proactively communicate the issue and suggested resolution.
- Must reside in the surrounding Phoenix area.
Benefits
- Competitive compensation
- On demand pay with UKG Wallet
- 50% childcare tuition discount
- 401(k) with employer match
- Educational and professional development
- Comprehensive benefit package for all full-time employees, including:
- Paid time off that increases with seniority
- Medical, dental, vision options available
- Additional life, disability, and retirement plans
- Tuition reimbursement
- Company-paid life insurance
- Paid holidays
- 401K
- Pet insurance
- Paid CDA
Cadence Education
Cadence Education is one of the premier early childhood educators in the United States, operating more than 265 private preschools and elementary schools across the country.With more than 20 years in business, we have developed an unparalleled expertise in preparing students to thrive in the next step of their childhood, ensuring they are fully prepared to succeed when beginning the elementary education so critical to their development.The name Cadence Education reflects our strong educational expertise, and supports our belief that children thrive when they can explore in an environment that guides them with a dependable rhythm or pattern.Our “Birds of Flight” logo represents how we approach early childhood education. Like migrating birds in flight, our education starts with an experienced leader who sets the direction and enables others to soar to new heights.Different wing positions reflect our belief that while there is certain rhythm (cadence) to education, the individuality of each child is always respected and encouraged.Four birds symbolize the elements of peace of mind created through our brand promise – education, fun, nurture and communication.Cadence Education provides parents with peace of mind by giving children an exceptional education every fun-filled day in a place as nurturing as home.We are hiring teachers, directors, and educators across the US who can foster a love of learning. We offer enhanced childcare tuition benefits in many locations. Inquire today.
Traffic Signals
Monthly Visitors
39.1K
Monthly Google Ads Budget
$140.3K
Traffic Source Mix
Search
53.1%
Direct
37.4%
Referral
7.8%
Social
0.7%
Paid
0.8%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Median Career Experience
20 years
Median Tenure
4.6 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Last Raise
Private Equity, 10 years ago
Funding History
- Sep 2016Private Equity
- Jan 2007Private Equity