Responsibilities

• Define and evolve the Chegg Skills brand with clarity and conviction
• Create clear brand delineation between Chegg Skills and Chegg’s legacy consumer business
• Establish a narrative that earns trust with learners, employers, and institutional buyers
• Own messaging architecture, voice, tone, and positioning across all channels
• Build credibility in a space crowded with noise, skepticism, and look-alike competitors
• Drive measurable demand and pipeline across: Direct-to-consumer learners
• B2B buyers (employers, institutions, partners)
• Channel and marketplace partners
• Design and execute campaigns that generate awareness, leads, and revenue
• Balance brand building with performance marketing, without sacrificing either

Preferred

• You have led marketing in high-growth, ambiguous environments, ideally where brand transformation was required
• You know how to build brand and generate demand at the same time
• You are creative, but grounded in execution and results
• You are strategic, but not precious about plans
• You are process-oriented, but never process-bound
• You are scrappy, resourceful, and biased toward action
• You are comfortable operating inside a larger company while building something that feels like a startup
• You thrive when the answer is not obvious and the path is not linear

Benefits

• In addition, Chegg offers a comprehensive benefits plan for eligible employees, including medical, dental, vision, life and supplemental life insurance, short-and long-term disability, mental health support, parental leave, paid time off, paid holidays, 401(k) with matching contributions, Flexible Spending Account (FSA) and Health Savings Account (H.S.A.) options, an Employee Stock Purchase Plan, and other benefits found at: https://www.chegg.com/about/working-at-chegg/benefits/.