7 weeks ago
Growth Marketing Manager, Boston Hybrid
Haemonetics Corp.
Boston, MA (Unknown)Full time$104K/yr – $176K/yr
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Growth Marketing Manager, Boston Hybrid
Boston, MA (Unknown)
$104K/yr – $176K/yrMid Level8+ years expFull time
Posted 7 weeks ago
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Job Summary
Own end-to-end demand generation with multi-channel campaigns, funnel optimization, and cross-functional alignment to deliver pipeline and measurable impact.
- Campaign Orchestration: Translate business priorities into scalable, multi-channel demand gen programs tied to measurable outcomes.
- Lead Lifecycle & Tech: Own end-to-end lead management and data integration between marketing systems and CRM for clean reporting.
- Events & Collaboration: Use events as growth levers while partnering with marketing and sales to steer execution and analytics.
Job Description
Responsibilities
- As a Growth Marketing Manager, you will be at the centre of our demand generation efforts, driving scalable growth across business units. Acting as the engine of top‑of‑funnel performance, you will shape how we generate pipeline, improve conversion, and measure marketing impact.
- You will work in close collaboration with marketing and sales teams to translate business priorities into structured, effective campaigns, while building the processes and tools that enable consistent and measurable marketing execution.
- In this role, you will design and lead integrated demand generation programmes that create awareness, engage target audiences, and deliver qualified pipeline. You will connect strategy with execution by developing multi-channel campaigns and ensuring they are built on clear frameworks and measurable outcomes.
- You will take ownership of how campaigns are planned, executed, and optimised, introducing scalable processes and improving efficiency through automation.
- Events and tradeshows will also be part of your scope, used as strategic levers to drive engagement and business growth.
- A key part of your role will be to manage the end-to-end lead lifecycle, from capture through nurturing and conversion, continuously improving funnel performance using data and insights.
- You will also oversee marketing technologies and data, ensuring strong integration between platforms such as HubSpot and Salesforce, and enabling clear reporting and performance tracking.
Requirements
- 8–10 years of experience in demand generation, growth marketing, or marketing operations, ideally in a B2B environment
- 3-5 years of hands-on experience with marketing automation platforms (such as HubSpot) and CRM systems (e.g. Salesforce)
- 3-5 years of experience managing website strategy as a growth channel, including SEO/GEO, conversion rate optimization (CRO), user experience, and content-led demand generation
- Proven ability to design and optimise multi-channel campaigns that drive pipeline and conversion
- Experience managing the full lead lifecycle, including segmentation, scoring, and nurture programmes
- Strong analytical mindset, with the ability to translate data into actionable insights
- Travel Expectations: Regular ~25%; Including weekends as needed
- Beyond your technical expertise, you are a collaborative and results-driven professional. You are comfortable working cross-functionally, influencing stakeholders, and navigating a global environment with multiple priorities.
Benefits
- In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.
Haemonetics Corp.
4.2 Glassdoor
Haemonetics is a global medical technology company dedicated to improving the quality, effectiveness and efficiency of health care. Our innovative solutions addressing critical medical needs include a suite of hospital technologies designed to advance standards of care and help enhance outcomes for patients; end-to-end plasma collection technologies to optimize operations for plasma centers; and products to enable blood centers to collect in-demand blood components. To learn more about Haemonetics, visit www.haemonetics.com.
Founded in 1971
Boston, Massachusetts, USA
2.5K employees (38 in marketing)
88% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
40.5K
Monthly Google Ads Budget
$29
Traffic Source Mix
Search
43.1%
Direct
43.7%
Referral
8%
Social
3.2%
Paid
1.9%
Headcount Trend
Current headcount: ~2.5K
Marketing Team
Marketing Team Size
38 (2% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$1.7B
Last Raise
$600M
Post IPO Debt, 2 years ago
Funding History
- May 2024Post IPO Debt • $600M
- Mar 2021Post IPO Equity • $435M
- May 2019Post IPO Equity • $10M