2 months ago
Social Media Director
GRO
USA (Hybrid)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Social Media Director
USA (Hybrid)
Salary Not AvailableDirector/ExecutiveFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Build and own GRO’s social media engine, aligning cross-client content, performance, and growth with a scalable team and processes.
- Lead and refine social operations and client-facing strategy.
- Mentor the team and uphold quality and brand standards.
- Translate client goals into actionable direction and measurable social outcomes.
Job Description
Responsibilities
- Lead, manage, and continuously refine the structure, workflows, and operations of the social media department.
- Oversee, mentor, and develop social media team members at all levels, fostering a culture of accountability, creativity, and growth.
- Approve all social media content internally prior to publishing, maintaining quality and brand alignment across every account.
- Host monthly continued education and training sessions to keep the team sharp, current, and performing at a high level.
- Manage key Tier 1 accounts directly, ensuring the highest standard of strategy and execution.
- Drive the overall social media direction for GRO as a company.
- Own the growth strategy for all client social media accounts, developing content structures, posting frameworks, and engagement strategies that deliver measurable results.
- Stay ahead of platform trends, algorithm changes, and emerging content formats — and translate those insights into action across the department.
- Monitor performance across all accounts and continuously refine strategies to drive consistent, compounding improvement.
- Ensure captions, hashtags, and copy follow best practices for discovery, reach, and growth across all platforms.
Requirements
- Proven experience leading a social media team or department, preferably within an agency environment
- Deep understanding of social media strategy, content performance, and platform-specific best practices across Instagram, Facebook, TikTok, LinkedIn, and Pinterest
- Strong client-facing communication and presentation skills
- Experience with the GRO tech stack or demonstrated ability to quickly learn and manage a robust set of tools
- A creative eye paired with a strategic mind — someone who can zoom out to see the big picture and zoom in to make sure every detail is right
- Self-directed, accountable, and comfortable operating in a fast-paced, evolving environment
- Willingness to travel for in-person client content days
GRO
When it comes to marketing, there's no room for mediocrity. And that's exactly why GRO was founded - to provide a boutique marketing experience resulting in real, quality results.We're not your average run-of-the-mill firm that caters to just anyone who comes knocking at our door. No, we're exclusively interested in working with businesses that are ready to make a real investment in themselves to achieve their wildest dreams.At GRO, we take great pride in our ability to fine-tune marketing strategies that are tailor-made for each client. We understand that one size doesn't fit all, especially in a world where businesses want to stand out. That's why we never compromise on the quality of our work and always push ourselves to deliver exceptional results.Our approach is all about growth. We work tirelessly to help our clients grow their businesses, achieve their goals, and reach new heights. It's not just about throwing money at advertising and hoping for the best. We take a data-driven approach that leverages the latest technology and tools to achieve tangible and measurable results.So if you're serious about taking your business to the next level, then GRO is the marketing partner you've been looking for. Let's work together to build a strategy that's as unique and cutting-edge as your own business. Ready. Set. GRO.
Traffic Signals
Monthly Visitors
1.6K
Traffic Source Mix
Search
8.5%
Direct
66.7%
Referral
15.1%
Social
8.5%
Paid
1%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
11 (35% of company)
Median Career Experience
9 years
Median Tenure
3.3 years
