3 months ago
Retail Media Search Specialist
Craft & Commerce
USA (Remote)Full time
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Retail Media Search Specialist
USA (Remote)
Salary Not AvailableSenior Level3+ years expFull time
Posted 3 months ago
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Job Summary
Drive paid search and retail media campaigns for Walmart, Target, and Amazon to meet client growth goals.
- Must-have: 3+ years managing Walmart Connect, Target Roundel, and Amazon Ads campaigns.
- Standout: Skai Certification and ability to translate data into actionable optimizations.
Job Description
Responsibilities
- Develop retail media and growth plans tied to client goals and category trends.
- Build media and operational tactics based on those plans, launching campaigns across Walmart , Target , and Amazon .
- Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
- Use consumer behavior data and top-of-search tactics to refine paid search strategies.
- Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.
- Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes.
- Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance.
- Present campaign trends and strategy to clients; participate in calls and internal alignment meetings.
- Maintain clear project prioritization and ensure all deliverables are coordinated and on-time.
- Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy.
Requirements
- 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
- Skai Certification is required.
- Proficient in Excel/Google Sheets—able to analyze large datasets, identify trends, and present findings.
- Strong communication skills with proven ability to simplify insights for clients and internal stakeholders.
- Organized multitasker—capable of prioritizing and managing workflows across multiple campaigns.
- Bachelor’s degree in Marketing, Business, Advertising, or related field preferred.
Craft & Commerce
Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth.Our senior leadership has sat on the client’s side of the table, contextualizing media through the lens of business objectives, setting and owning media-supported goals, hiring and firing agencies, adapting to evolving priorities, representing strategy and results to C-suite and board stakeholders, and more. We created C&C to bring that marketer’s mentality to today’s dynamic media landscape.
Traffic Signals
Monthly Visitors
4.9K
Traffic Source Mix
Search
27.8%
Direct
32%
Referral
27.1%
Social
11.8%
Paid
1.2%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
13 (42% of company)
