4 months ago
Retail Media Search Specialist
Craft & Commerce
USA (Remote)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Retail Media Search Specialist
USA (Remote)
Salary Not AvailableSenior Level3+ years expFull time
Posted 4 months ago
Job Summary
Drive paid search and retail media campaigns for Walmart, Target, and Amazon to meet client growth goals.
- Must-have: 3+ years managing Walmart Connect, Target Roundel, and Amazon Ads campaigns.
- Standout: Skai Certification and ability to translate data into actionable optimizations.
Job Description
Responsibilities
- Develop retail media and growth plans tied to client goals and category trends.
- Build media and operational tactics based on those plans, launching campaigns across Walmart , Target , and Amazon .
- Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
- Use consumer behavior data and top-of-search tactics to refine paid search strategies.
- Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.
- Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes.
- Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance.
- Present campaign trends and strategy to clients; participate in calls and internal alignment meetings.
- Maintain clear project prioritization and ensure all deliverables are coordinated and on-time.
- Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy.
Requirements
- 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
- Skai Certification is required.
- Proficient in Excel/Google Sheets—able to analyze large datasets, identify trends, and present findings.
- Strong communication skills with proven ability to simplify insights for clients and internal stakeholders.
- Organized multitasker—capable of prioritizing and managing workflows across multiple campaigns.
- Bachelor’s degree in Marketing, Business, Advertising, or related field preferred.
Craft & Commerce
Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth.Our senior leadership has sat on the client’s side of the table, contextualizing media through the lens of business objectives, setting and owning media-supported goals, hiring and firing agencies, adapting to evolving priorities, representing strategy and results to C-suite and board stakeholders, and more. We created C&C to bring that marketer’s mentality to today’s dynamic media landscape.
Marketing Team
Marketing Team Size
13 (42% of company)
Traffic Signals
Monthly Visitors
4.9K
Traffic Source Mix
Search
27.8%
Direct
32%
Referral
27.1%
Social
11.8%
Paid
1.2%
Headcount Trend
Current headcount: ~31