Product Marketing Manager (lead and mentor the Product Marketing Specialist, setting clear goals, providing regular feedback and fostering a collaborative environment. Ensure team alignment with organization objectives and professional development
Develop and execute comprehensive go-to-market strategies for the OASYS and IAQ products across wholesale, ecommerce and digital channels
Take ownership of marketing research for launching new products and driving customer adoption
Develop customer personas and value propositions for B2B and B2C audiences.
Drive initiatives to boost brand awareness and expand the customer base through marketing efforts and campaigns
Build positioning, value proposition, develop campaigns and messaging that resonate with target audiences, highlighting key product benefits
Lead the development and execution of product launches from ideation through to market introduction, ensuring alignment with overall business goals
Continuously monitor product performance in the market, leveraging data and analytics to make informed decisions
Conduct competitive analysis to identify industry trends, customer needs, and gaps that can be addressed through marketing strategies
Utilize data, analytics, and performance metrics to make informed, strategic decisions that drive product success and optimize marketing efforts

Requirements

Bachelor’s Degree preferred Marketing, Business Management or other relevant discipline
8 or more years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
Proven experience in driving product growth, increasing brand awareness, and acquiring customers within a competitive market
Experience in leading successful product launches from concept through to execution
Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
Approx. 20% travel per year.

Benefits

Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
Annual Bonus Program - Opportunity for an annual performance-based bonus.

Panasonic

Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, devices, B2B solutions and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company. The Group reported consolidated net sales of 8,458.2 billion yen for the year ended March 31, 2025.

Founded in 1918

JPN

30K employees (1,630 in marketing)

holdings.panasonic/global

Headcount Trend

Current headcount: ~29.7K

Marketing Team

Marketing Team Size

1,377 (5% of company)

Median Career Experience

13 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Josh Jones

Talent Acquisition/Early Career Manager

At the company for 4 years 9 months

Danielle H

Talent Acquisition Sourcer

At the company for 4 years 2 months

Marketing Leadership

Japneet S.

Head of Digital & Creative Marketing

At the company for 1 year 9 months

Laura Lee

Web & Marketing Technology Manager

At the company for 10 months

Sylvia Bosolasco

Product Marketing Manager

At the company for 1 year 1 month

Brandon Jones

Product Marketing Manager - IAQ

At the company for 1 year 4 months

Responsibilities

Product Marketing Manager (lead and mentor the Product Marketing Specialist, setting clear goals, providing regular feedback and fostering a collaborative environment. Ensure team alignment with organization objectives and professional development
Develop and execute comprehensive go-to-market strategies for the OASYS and IAQ products across wholesale, ecommerce and digital channels
Take ownership of marketing research for launching new products and driving customer adoption
Develop customer personas and value propositions for B2B and B2C audiences.
Drive initiatives to boost brand awareness and expand the customer base through marketing efforts and campaigns
Build positioning, value proposition, develop campaigns and messaging that resonate with target audiences, highlighting key product benefits
Lead the development and execution of product launches from ideation through to market introduction, ensuring alignment with overall business goals
Continuously monitor product performance in the market, leveraging data and analytics to make informed decisions
Conduct competitive analysis to identify industry trends, customer needs, and gaps that can be addressed through marketing strategies
Utilize data, analytics, and performance metrics to make informed, strategic decisions that drive product success and optimize marketing efforts

Requirements

Bachelor’s Degree preferred Marketing, Business Management or other relevant discipline
8 or more years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
Proven experience in driving product growth, increasing brand awareness, and acquiring customers within a competitive market
Experience in leading successful product launches from concept through to execution
Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
Approx. 20% travel per year.

Benefits

Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
Annual Bonus Program - Opportunity for an annual performance-based bonus.