2 weeks ago
Panel Recruiting Manager, TVision
Viant Technology
New York City, NY (On-site)Full time$100K/yr – $125K/yr
Panel Recruiting Manager, TVision
New York City, NY (On-site)
$100K/yr – $125K/yrManager3+ years expFull time
Posted 2 weeks ago
Job Summary
Own end-to-end panel recruitment and engagement, leading multi-channel campaigns, vendor relations, and KPI-driven optimization while exploring AI-enabled personalization and scalable operations.
- Define and drive recruitment strategies across channels
- Develop lifecycle communications and measure KPI impact
- Collaborate across functions to improve the panelist experience
Job Description
Responsibilities
- Develop and execute panel recruitment strategies to achieve acquisition, engagement, and growth targets.
- Manage recruitment vendor relationships, budgets, and performance to maximize ROI and build a scalable participant acquisition strategy.
- Plan, launch, and optimize in-house recruitment and engagement campaigns across social, email, digital, and other communication channels.
- Develop lifecycle communication strategies that strengthen panelist onboarding, engagement, retention, and reactivation.
- Collaborate with Operations, Support, Product, and other cross-functional teams to continuously improve the panelist experience.
- Establish and track KPIs across acquisition, engagement, retention, and participant quality, using insights to continuously improve performance.
- Evaluate and implement AI-driven solutions to improve recruitment efficiency, audience targeting, personalization, participant engagement, and operational scalability.
- Stay current on industry trends and emerging best practices in panel management, participant recruitment, and engagement.
Preferred
- 3–7 years of experience in marketing, campaign management, participant recruitment, customer engagement, or a related field.
- Experience with market research panels, research operations, customer communities, or participant recruitment strongly preferred.
- Proven experience managing marketing campaigns, external vendors, and strategic partnerships.
- Strong analytical skills with experience using marketing and analytics platforms to measure performance and translate insights into action.
- Familiarity with AI and automation tools, including generative AI, workflow automation, campaign optimization, and communication personalization.
- Strong written and verbal communication skills with the ability to collaborate effectively across teams and external partners.
- Highly organized with strong project management skills and the ability to manage multiple initiatives and priorities simultaneously.
- Experience with CRM, email marketing, lifecycle marketing, or marketing automation platforms preferred.
Benefits
- Life at ViantInvesting in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance , paid parental leave and unlimited PTO and more.
Viant Technology
3.3 Glassdoor
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
Founded in 1996
Irvine, California, USA
420 employees (48 in marketing)
66% recommend to a friend
70% CEO approval
Salaries
Posted range
$100K/yr – $125K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
41 (10% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Jon Schulz
Chief Marketing Officer
At the company for 18 years 9 months
Gisele Perasolo Alves
VP, Growth Marketing
At the company for 2 years 5 months
Andrea Bras
Vice President, Product Marketing
At the company for 11 years 3 months
Eric Shuai
Senior Director Product Marketing
At the company for 2 years 5 months
Funding
Last Raise
Private Equity, 27 years ago
Funding History
- Nov 1998Private Equity
Traffic Signals
Monthly Visitors
51.7K
Monthly Google Ads Budget
$48
Traffic Source Mix
Search
34.4%
Direct
55.1%
Referral
7%
Social
2.6%
Paid
0.6%
Headcount Trend
Current headcount: ~420
News about Viant Technology
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.