7 weeks ago
Principal Growth Marketer
Tines
Indiana, USA (Remote)Full time$170K/yr – $230K/yr
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Principal Growth Marketer
Indiana, USA (Remote)
$170K/yr – $230K/yrSenior LevelFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the paid growth engine and funnel visibility for a B2B SaaS, aligning SDR handoff and lifecycle to scale pipeline.
- Paid Growth: own strategy across search, social and emerging channels with audits and channel mix improvements.
- Funnel Visibility: partner with RevOps to build attribution, tracking and performance framework that informs optimization.
- Inbound Growth & Lifecycle: shape SEO, website growth and lifecycle journeys to drive activation into pipeline.
Job Description
- Own Paid Growth & Acquisition
- Lead the strategy and execution of paid acquisition across search, social, and emerging channels
- Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency
- Partner with our paid media agency to optimize performance across paid channels
- Partner with RevOps to improve funnel visibility, tracking, and reporting
- Establish a clear performance framework, including targets, measurement, and optimization strategy
- Drive improvements in cost efficiencies, conversion rates, and pipeline contribution
- Strengthen SDR & Pipeline Alignment
- Partner with SDR leadership and Pipeline Programs to improve conversion from lead to opportunity
- Drive accountability for follow-up on marketing leads, ensuring prioritization, routing, and speed-to-lead in partnership with SDR leadership and RevOps
Tines
4.8 Glassdoor
Co-headquartered in Dublin and Boston, Tines’ workflow and AI orchestration platform enables businesses to operate more effectively, mitigate risk, reduce tech debt, and do the work that matters most. Tines brings an impact-first approach to all teams, securely running thousands of mission-critical workflows per day across a diverse range of customers, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson.
Founded in 2018
Dublin, County Dublin, IRL
509 employees (50 in marketing)
100% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
163.1K
Monthly Google Ads Budget
$44.3K
Traffic Source Mix
Search
39.9%
Direct
46.8%
Referral
8.9%
Social
3.2%
Paid
1.1%
Headcount Trend
Current headcount: ~510
Marketing Team
Marketing Team Size
34 (7% of company)
Funding
Total Funding
$271.2M
Last Raise
$125M
Series C, 1 years ago
Funding History
- Feb 2025Series C • $125M
- Apr 2024Series B • $50M
- Oct 2022Series B • $55M