Responsibilities

• The Marketing Programs Specialist is the operational engine behind two pillars—new business acquisition and client/product communications—and works as an AI-first marketer who uses AI as the default way to get things done.
• Reports to CMO, and supports Demand Gen and Product Marketing. Strategy stays with the functional leads; this role will support program execution.
• Pillar 1 — Acquisition (with Demand Gen): ad campaigns, prospect events and webinars, acquisition nurtures.
• Pillar 2 — Client & Product Comms (with Product Marketing): client story activation, developer release communications, and lifecycle/customer communications.
• Demand Gen: an execution partner to take campaign and event logistics off your plate so you can focus on strategy and channel performance.
• Product Marketing: someone to operationalize and distribute your client stories, product/release comms, and lifecycle programs—turning your narrative into shipped, multi-channel output.
• Sales: more consistent enablement assets and customer stories reaching you, faster.
• Client Success & Enablement: a reliable channel to get customer wins and release notes packaged and out the door to the right audiences.
• What it's deliberately not: a strategy role, a people-management role, or a partnership-design role.
• To keep it effective, tasks should be part of systematic and recurring programs, not one-off requests.

Requirements

• 2+ years in a B2B marketing role, ideally in SaaS or technology.
• AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate content, reporting, or campaign efficiency.
• Organized and detail-oriented, able to manage multiple tasks and deadlines.
• Clear communicator who works well with internal teams and external partners.
• Experience with Marketing Automation (HubSpot or similar)
• CRM (Salesforce or similar)
• Events (Zoom or other webinar platforms)
• AI Tools (Claude)

Preferred

• Marketing Automation (HubSpot or similar)
• CRM (Salesforce or similar)
• Events (Zoom or other webinar platforms)
• AI Tools (Claude)

Benefits

• All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location.