5 hrs ago
Regional Marketing Strategist
KETTLER
Seattle, WA (Remote)Full time$105K/yr – $125K/yr
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Regional Marketing Strategist
Seattle, WA (Remote)
$105K/yr – $125K/yrMid Level3+ years expFull time
Posted 5 hrs ago
Job Summary
Own the end-to-end property marketing program for an assigned portfolio, from strategy and budgeting to campaign execution and performance optimization.
- Lead development of marketing plans, campaigns, and budgets for the portfolio
- Collaborate with operations and property teams to assess markets and drive traffic
- Leverage analytics to optimize lead generation and track campaign effectiveness
Job Description
Responsibilities
- Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
- Partner with operations teams to analyze local market trends and make strategic marketing recommendations
- Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
- Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
- Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
- Track, monitor and report on lead sources, traffic and campaign effectiveness
- Stay abreast of competition and real estate marketing trends
- Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
- Travel to designated sub-markets for in person marketing assessments and consultation as needed
- Maintain in-depth knowledge of on-line marketing channels
Requirements
- Bachelor’s degree strongly preferred
- A minimum of 3 years experience in property management or marketing is required
- Experience leading a team or broad marketing initiatives/projects is highly preferred
- Strong writing skills, to effectively communicate your brand’s message
- Data analysis skills, to extract value from reporting tools
- Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
- Proven success in crafting and implementing innovative ideas and concepts
- Excellent communication skills
- Valid driver’s license and transportation
- This job is 100% remote, but may require a visit to a local property site
KETTLER
KETTLER is an award-winning multifamily developer, real estate investor, land development, and property management company. With over 45 years of providing superior capabilities across the development lifecycle; zoning/entitlement, predevelopment, leasing, and operations, KETTLER reimagines the communities it creates and serves. Founded in 1977, the company has developed over 30,000 multifamily units, 10 million square feet of commercial space, more than 75,000 homes in 40 master-planned communities, and many of the D.C. region's premier mixed-use communities. KETTLER's current pipeline includes over 2,400 multifamily units being developed, 2,000 planned residential lots, and 5,000 new managed. Headquartered in McLean, Va., the company manages approximately 20,000 apartments in the Northeast, Mid-Atlantic, and Southeast regions.
Salaries
Posted range
$105K/yr – $125K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
55 (11% of company)
Median Career Experience
13 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Elise Rudy
Vice President, Marketing and Communications
At the company for 8 years 6 months
Allie Matthews
Senior Marketing Manager
At the company for 2 years
Alexis M.
Regional Marketing Manager
At the company for 2 years 7 months
Kobe Gao, MRED
Senior Regional Marketing Manager
At the company for 3 years 2 months
Traffic Signals
Monthly Visitors
523.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
15%
Direct
61.2%
Referral
12.3%
Social
10.9%
Paid
0.5%
Headcount Trend
Current headcount: ~508
Links
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