4 months ago
Manager, Field Marketing, Firehouse Subs, US&C
Firehouse Subs
Cleveland, OH (On-site)Full time$82K/yr – $95K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Manager, Field Marketing, Firehouse Subs, US&C
Cleveland, OH (On-site)
$82K/yr – $95K/yrManager3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive regional marketing for Firehouse Subs in the Southeast by shaping local brand programs, campaigns, and partnerships to hit sales, traffic, and loyalty targets.
- Must-have: 3-5 years relevant marketing experience
- Standout: Experience forming local partnerships and co-branding with community partners
Job Description
Responsibilities
- Works closely with the Firehouse Subs® US regional field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts
- Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
- Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
- Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability
- Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories
- Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions
- Adds to franchisees’, regional team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics
- Performs regular restaurant visits throughout the Southeast region to audit merchandising execution & build relationships with franchise partners
Requirements
- Bachelor’s Degree in Business, Marketing, Sales, or a related field
- 3-5 years relevant work experience
- Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks
- Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees
- Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership
- Demonstrates high level of problem-solving skills.
- Advanced in Microsoft Suite (especially Excel and PowerPoint)
- Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth.
Firehouse Subs
Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service and public safety. Founded in Jacksonville, Florida in 1994 by two brothers and former firefighters, Firehouse Subs is a brand built on decades of fire and police service, hot and hearty subs piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. Driven by the passion of more than 400 Firehouse Subs franchisees to serve their local communities, for the fourth consecutive year, based on recent Technomic Insight consumer data, Firehouse Subs was named the No.1 brand in the restaurant industry that "Supports Local Community Activities." Today, Firehouse Subs has over 1,345 locations open with hundreds more in the works. As Firehouse Subs continues to grow, we remain focused on building and sustaining a strong business for our area representatives and franchisees. We’re actively seeking entrepreneurs, business professionals and military veterans pursuing their piece of the American dream. Reach out today for more information.
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$242
Traffic Source Mix
Search
52.6%
Direct
41.5%
Referral
4.3%
Social
0.9%
Paid
0.7%
Headcount Trend
Current headcount: ~8.6K
Marketing Team
Median Career Experience
17 years
Median Tenure
9.1 years
People
Marketing Leadership
Carolina Berti
Chief Marketing Officer
At the company for 10 months
Dena vonWerssowetz
Chief Marketing Officer- Firehouse Subs, US and Canada
At the company for 2 years 9 months
Ryan Pollowitz
Head of Brand Marketing & Media
At the company for 2 years 2 months
Todd Gray
Director, Digital Marketing
At the company for 2 years 6 months