3 months ago
Senior Content Strategy Manager
Barnes & Thornburg LLP
New York, USA (On-site)Full time$140K/yr – $175K/yr
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Senior Content Strategy Manager
New York, USA (On-site)
$140K/yr – $175K/yrSenior Level10+ years expFull time
Posted 3 months ago
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Job Summary
Drive content strategy and thought leadership for a large law firm's Client Growth & Marketing team to advance business development goals.
- Own development and execution of firm-wide content strategy to support BD and brand authority.
- Must-have: 10+ years in content/marketing/communications with law firm experience.
- Standout: Leadership of a Content Strategy Coordinator and an editorial calendar across platforms.
Job Description
Responsibilities
- Develop and execute content strategies that advance business development objectives and strengthen the firm’s thought leadership
- Oversee all written communications including website content, blog posts, client alerts, bylined articles and other marketing materials
- Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm
- Lead the firm’s awards, rankings and survey nomination program, securing regional and national recognition for attorneys and practices
- Collaborate with partners, associates and practice groups to identify content opportunities and coordinate publication schedules
- Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms
- Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development and management
Requirements
- Bachelor’s degree in English, journalism, communications, marketing, or related field
- 10+ years in content, marketing or communications roles with law firm experience preferred
- Demonstrated success managing content strategy in complex, regulated industries
- Exceptional writing, editing and proofreading skills with keen attention to detail
- Strong understanding of legal industry terminology, practices and marketing regulations
- Fluency with content management systems, social media platforms, digital marketing tools
- Strong project management skills and ability to manage competing priorities under deadline
- Proficiency in Microsoft Office Suite and web-based publishing platforms
- Strategic mindset with a clear line from content to business outcomes
- Collaborative working style with strong interpersonal and communication skills
Preferred
- Law firm experience
- Experience leading content strategy in a large professional services firm
- Experience with awards, rankings or survey nomination processes
- Ownership of editorial style guide or brand standards
Barnes & Thornburg LLP
In an evolving business landscape, we stand ready at a moment’s notice, adapting with agility and precision to achieve your highest goals. More than 800 legal professionals in 23 offices across the country collaborate seamlessly at Barnes & Thornburg to field the right team for you. As one of the 100 largest law firms in the United States, we put our collective experience across legal disciplines to work so you can conduct business in today’s changing marketplace.
Traffic Signals
Monthly Visitors
60.7K
Traffic Source Mix
Search
50.3%
Direct
44%
Referral
3.9%
Social
1.4%
Paid
0.3%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
53 (3% of company)