2 days ago
Regional Marketing Specialist
Sweetwater Care
Visalia, CA (Unknown)Full time$80K/yr – $95K/yr
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Regional Marketing Specialist
Visalia, CA (Unknown)
$80K/yr – $95K/yrMid Level2+ years expFull time
Posted 2 days ago
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Job Summary
Own the external sales development and referral network for the center, driving market awareness, partnerships, and admissions through active marketing, relationship building, and lead generation.
- Develop and manage referral sources
- Drive revenue and occupancy through marketing and partnerships
Job Description
Responsibilities
- Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
- Understand local industry trends to represent and differentiate the company and its services in the market.
- Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
- Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
- Effectively utilizes CMR Company tool to maintain accurate and up to date information on the CRM tools.
- Maintains a thorough knowledge of the center’s products, services, capabilities and physician relations.
- Takes active role in business meetings. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meets regularly with nursing to discuss clinical service levels.
- Evaluates center physical environment through weekly rounds and discusses with Administrator.
- Maintains awareness of admitting and attending physician’s opinions and challenges.
- Maintains an active involvement in the community organizations and associations.
Requirements
- Bachelor’s Degree in marketing, health care or related business field preferred.
- Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
- Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
- Evidence of a local referral network from which to develop referrals.
- Experience with local community groups preferred
Sweetwater Care
Our mission is to transition skilled nursing facilities to the preferred care provider in the communities they serve, by building trusting relationships through rigorous and compassionate care.
Traffic Signals
Monthly Visitors
1.9K
Traffic Source Mix
Search
65.2%
Direct
17.3%
Referral
5%
Social
11.3%
Paid
1.1%
Headcount Trend
Current headcount: ~140
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
