Own organic social strategy, content planning, and team management.
Must-have: 5+ years in marketing/communications and advanced social knowledge.
Standout: Playbook-driven growth with measurable engagement, impressions, and followers.

Job Description

Responsibilities

Manages a small team
Collaborates and works closely with internal partners throughout the organization on social media initiatives, governance, risk ownership, oversight, monitoring and reporting
Supports the overall Regions brand
May develop, implement, and maintain an enterprise-wide social media governance program and partner with stakeholders across the bank to create or modify policies related to social media
Focuses on building followers and increasing engagement across Regions’ main social media platforms
Develops annual plan, quarterly, and monthly content plans in addition to leading social media strategy and content development across all campaigns as needed
Works with Insights team to develop insights, education, tools for customers and prospects to improve customer engagement
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Additional Responsibilities

Requirements

Bachelor’s degree in Marketing, Communications or related field
Five (5) years of experience in marketing and/or communications
Advanced knowledge of social media platforms with hands on experience with social media management for brands

Preferred

Background in social media marketing, technology, tools and trends
Management experience
Knowledge of online marketing and marketing channels
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Benefits

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Regions Bank

3.5 Glassdoor

Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,250 banking offices and more than 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.Ticker Symbol: RF on the NYSERegions' Social Media & Community Guidelines: http://spr.ly/lismcgRegions' Privacy & Security Policy: http://spr.ly/lipphttps://www.regions.com/help/social-mediaRegions Bank, Member FDIC. Equal Housing Lender. NMLS #174490. Only bank deposits are FDIC insured.Non-Deposit Products including Investments, Securities, Mutual Funds, Insurance Products, Crypto Assets, and Annuities Are Not FDIC Insured | Are Not Bank Guaranteed | May Lose Value | Are Not Deposits | Are not a condition of any Banking Activity | Are Not Insured by any Government AgencyEqual Opportunity Employer/Including Disabled/VeteransRegions provides links to other websites or apps for your convenience and does not control the content, services or products provided on the linked website or app, whose Privacy and security policies or procedures may differ. Consult the policies or disclosures on their website. © 2025 Regions Bank. Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

Founded in 1971

Birmingham, Alabama, USA

22K employees (369 in marketing)

www.regions.com/help/social-media

62% recommend to a friend

77% CEO approval