5 days ago
Sr. Field Marketing Manager
Northwestern Mutual
Milwaukee, WI (Hybrid)Full time$81K/yr – $140K/yr
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Sr. Field Marketing Manager
Milwaukee, WI (Hybrid)
$81K/yr – $140K/yrSenior Level5+ years expFull time
Posted 5 days ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end field facing marketing programs from strategy execution through enablement, change management, and ongoing optimization, coordinating cross-functional initiatives and data-driven improvements.
- Lead cross-functional marketing initiatives that connect the field with enterprise
- Drive adoption and measurement through enablement, training, and change management
- Apply data and insights to optimize plans, programs, and ROI
Job Description
Responsibilities
- Strategy Execution: Creates and executes marketing plans and programs to build awareness, equip stakeholders and meet other business objectives.
- Field Engagement and Insights : Serves as a connector between the field and enterprise M arketing by capturing field needs, feedback, mindsets, and barriers to inform activation plans and program improvement ; uses data and insights to make recommendations and decisions.
- Program Management: Oversees the ongoing management of marketing programs to drive adoption amongst the field.
- Field Enablement: Develops and delivers field-ready communications, training, resources, and toolkits that help advisors and field teams understand and apply marketing capabilities in practice .
- Change Management: Plans and executes field rollout and change management strategies for marketing initiatives, including pilot design, readiness planning, stakeholder feedback, and adoption support .
- Marketing Effectiveness: Uses data and insights to optimize marketing plans and programs; and leverage best practices when consulting.
Requirements
- Bachelor's Degree in Marketing or Business
- 5+ years of experience in a Marketing role.
- Experience in executing cross-functional projects
- Experience applying change management frameworks, such as Prosci/ADKAR, to drive awareness, understanding, adoption, and sustained use of capabilities, tools, or programs.
- Experience leading projects and programs by defining objectives , requirements, deliverables, timelines, milestones, and success measures to guide execution.
- Experience in applying proje ct management discipline to identify risks, assess their impact, manage dependencies , and develop mitigation strategies to support successful delivery .
- Ability to influence cross-functional partners and advocate for field needs to support practical solutions, effective rollout plans, and a strong field experience .
- Strong understanding of full funnel marketing and how it enables sales. Understanding of marketing and target audience to assess needs, trends, and opportunities .
- Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment .
- Effectively communicates (written and verbal) in interactions with key stakeholders.
Northwestern Mutual
3.8 Glassdoor
At Northwestern Mutual, our financial advisors are ready to meet you where you are and stay with you long-term. Get financial clarity with a people-first plan designed to uncover new opportunities and potential blind spots. The right time to plan is right now.With $265.0 billion in assets under management, $28.1 billion in revenues, and over $1.8 trillion in life insurance protection in force, we've served more than 4.5 million people through our life, disability income, and long-term care insurance, annuities, brokerage, advisory services, trust services, and discretionary portfolio management solutions. Our wealth management company and investment services manage over $125 billion in client assets.We're proud to support our growing field force of financial advisors across the country, as well as our corporate office employees in Milwaukee and New York. As we continue to grow, we believe diversity makes us stronger in shaping the future of financial security.Explore career opportunities with us: https://jobs.northwesternmutual.com/. Financial representatives and interns are independent contractors, not Northwestern Mutual employees. https://www.northwesternmutual.com/social-media-guidelines
Milwaukee, Wisconsin, USA
37K employees (1,074 in marketing)
69% recommend to a friend
87% CEO approval
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$3.5M
Traffic Source Mix
Search
26.6%
Direct
65.3%
Referral
6.6%
Social
0.4%
Paid
1%
Headcount Trend
Current headcount: ~37.2K
Marketing Team
Marketing Team Size
836 (2% of company)
Median Career Experience
14 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
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At the company for 7 years 6 months
Angie Leonetti
Chief Marketing Officer - Greater Tampa Bay
At the company for 11 years 5 months