3 months ago
Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager
Texas Capital
Austin, TX (On-site)Full time
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Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager
Austin, TX (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 3 months ago
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Job Summary
Drive segmentation, lifecycle and go‑to‑market strategies across consumer banking segments to optimize adoption, retention, and value realization.
- Must-have: 7+ years in consumer banking, strategy, or marketing.
- Standout: Strong data-driven analytics translating insights into action.
- Standout: Cross-functional leadership with Product, Marketing, and Analytics.
Job Description
Responsibilities
- Consumer Segmentation & Value Proposition
- Continuously manage and refine the consumer segmentation framework and process to ensure customers are aligned to the appropriate segments and value propositions, including both personal and business customers
- Support portfolio optimization efforts, including customer and account realignment, to improve customer experience and platform efficiency
- Partner with Product and Marketing teams to define and evolve differentiated value propositions by segment
- Lifecycle & Go to Market Execution
- Develop and execute lifecycle strategies across consideration and acquisition, product activation and cross-sell and retention and win-back phases ensuring clarity and consistency across channels
- Develop and execute test‑and‑learn initiatives to refine messaging, channels, and engagement tactics
- Manage the customer communication calendar to ensure coordinated, relevant, and well‑timed outreach
- Leverage data and insights to improve conversion, product adoption, and retention outcomes by segment
- Establish target recommendations for product penetration and engagement, informed by customer behavior and performance trends
Requirements
- 7+ years of experience in consumer banking, financial services, strategy, marketing, or customer experience
- Experience developing or supporting segmentation, lifecycle, or go‑to‑market strategies
- Strong analytical and problem‑solving skills, with the ability to interpret data and generate insights
- Clear, effective communicator with strong written, verbal, and presentation skills
- Proven ability to work in a highly collaborative, cross‑functional environment
- Highly organized, adaptable, and comfortable managing multiple priorities
- Strong proficiency in Microsoft Excel, PowerPoint, and Word
Benefits
- Health insurance coverage
- Wellness program
- Fertility and family building aids
- Life and disability insurance
- Retirement savings plans with a generous 401K match
- Paid leave programs
- Paid holidays
- Paid time off (PTO)
Texas Capital
2.9 Glassdoor
Since our founding in 1998, Texas Capital remains impassioned by the spirit of entrepreneurship and innovation. Our reputation as a respected financial institution is embodied by who we are and how we do business. Our team is comprised of experienced and groundbreaking thinkers, empowered to focus on what matters. We are consistent in our commitment to building trusted relationships and producing exceptional outcomes as Texas’s premier full-service financial firm. We stay a step ahead by generating and embracing great ideas. We merge financial expertise and distinct experience to think creatively, which enables us to identify opportunities and craft market-leading products designed to enhance your portfolio.Our client-centric culture thrives because we attract, develop and engage the most experienced and diverse experts in their fields. Over the years, we've developed a supportive culture that values collaboration, rewards performance and respects the well-being of its team members. We know our people are our greatest asset, so we give them the resources and support they need to be successful. Our personal approach has enabled us to deliver exceptional value for our clients for more than two decades — an achievement we’re proud to continue.Explore a career at Texas Capital Bank: https://www.texascapitalbank.com/who-we-are/careersTexas Capital is the collective brand name for Texas Capital Bank and its separate, non-bank affiliates and wholly owned subsidiaries. Please visit texascapital.com to learn more about Texas Capital, its products and services, and the respective entities that offer each. For deposit products, Member FDIC.Texas Capital and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status. https://www.texascapitalbank.com/equal-employment-opportunity-policy
Founded in 1998
Dallas, Texas, USA
2.2K employees (50 in marketing)
34% recommend to a friend
40% CEO approval
Traffic Signals
Monthly Visitors
138.5K
Monthly Google Ads Budget
$18.7K
Traffic Source Mix
Search
28%
Direct
65.3%
Referral
4.8%
Social
0.5%
Paid
1.3%
Headcount Trend
Current headcount: ~2.2K
Marketing Team
Marketing Team Size
37 (2% of company)
Median Career Experience
14.5 years
Median Tenure
4 years
People
Marketing Leadership
Kenzie Wolfe
Vice President - Marketing Strategist
At the company for 4 years 10 months
Bob Eubank
Vice President, Marketing Director
At the company for 3 years 5 months
Jennifer Robinson
SVP, Marketing Producer
At the company for 4 years 10 months
Brian Maksymowicz
Senior Vice President, Head of Marketing
At the company for 5 years 2 months