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1 day ago

DIGITAL MARKETING & COMMUNICATIONS SPECIALIST

Arizona Department of Administration

Phoenix, AZ (Remote)Full time$82K/yr – $88K/yr

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DIGITAL MARKETING & COMMUNICATIONS SPECIALIST

Arizona Department of Administration

Phoenix, AZ (Remote)

$82K/yr - $88K/yrIn-houseFull-timeMid level2+ years exp.
1 day ago
Arizona Department of Administration

DIGITAL MARKETING & COMMUNICATIONS SPECIALIST

Phoenix, AZ (Remote)

$82K/yr – $88K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and oversee the agency's multi-channel content creation and distribution, executive storytelling, email marketing, social media management, and event-support efforts, ensuring accessibility and branding alignment while collaborating with leadership and vendors on communications strategy.

  • Lead content production and distribution across newsletters, advisories, and educational materials.
  • Architect and maintain executive presentations and brand-consistent slide decks.
  • Drive email marketing strategy, audience segmentation, and performance analytics for external communications.

Job Description

Responsibilities

  • Manages agency multi-Channel Content Creation & Distribution: Drafts, designs, edits, and schedules high-volume external digital content, including weekly/monthly email newsletters, pass advisories, media releases, and educational materials supporting OEO programs; ensures all digital assets, documents, and multimedia content strictly adhere to federal and state accessibility standards (including Section 508 compliance and WCAG guidelines); and maintains rigid alignment with official State of Arizona and OEO branding guidelines across all public-facing materials. This includes working with and assisting with supervising contracted vendors including marketing and public relations firms.
  • Executive Narrative & Visual Storytelling: Translates complex workforce development strategy, labor market information, economic policy data, and statewide strategic objectives into highly polished, high-impact PowerPoint or other types of presentations to external audiences; serves as the lead architect and custodian for all agency slide decks, ensuring visual and branding consistency and narrative clarity; and collaborates closely with agency leadership to ensure all presentation content directly reflects the agency leadership priorities, official brand standards, and the agency's 5-year strategic vision.
  • Email Marketing & List Management: Manages the agency's enterprise email distribution and marketing platforms (e.g. SendGrid); oversees subscriber list health, execution of data hygiene practices, and strategic audience segmentation to maximize engagement and ensure targeted delivery of all agency external communications; and monitors and analyzes email metrics (open rates, CTRs, bounce rates) to continuously optimize campaign effectiveness.
  • Social Media Management & Digital Monitoring: Maintains and executes the agency's daily active presence across primary social media platforms including X, LinkedIn, Facebook and Instagram; develops and maintains a comprehensive digital content calendar to ensure a steady stream of information regarding Arizona's economic growth; monitors digital channels for public inquiries, industry trends, and media mentions, escalating sensitive issues to leadership as appropriate; and interacts with key stakeholders and responds to incoming messages on a timely basis across agency contact inbox and social media direct messages
  • Other duties as assigned as related to the position including: Supports OEO webinars, town halls, press conferences, or public events across the state; and participates in cross-agency communications workgroups within the State of Arizona enterprise.

Requirements

  • Two (2) years of professional experience in digital content creation, public relations, or marketing.
  • Professional experience in professional communications roles may substitute for the required degree on a year-for-year basis.

Preferred

  • A Bachelor’s degree in Communications, Public Relations, Marketing, Graphic Design, Business Administration, or a closely related field.
  • Experience managing communications or public information for a state, local, or federal government agency.
  • Demonstrated experience creating data-heavy executive presentations (PowerPoint portfolios may be requested).
  • Technical proficiency with SendGrid or comparable enterprise email marketing systems.
  • Certified knowledge of Section 508/accessible design.

Benefits

  • Sick leave
  • Vacation with 10 paid holidays per year
  • Paid Parental Leave-Up to 12 weeks per year paid leave for newborn or newly-placed foster/adopted child (pilot program)
  • Health and dental insurance
  • Retirement plan
  • Life insurance and long-term disability insurance
  • Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance
  • By providing the option of a full-time or part-time remote work schedule, employees enjoy improved work/life balance, report higher job satisfaction, and are more productive. Remote work is a management option and not an employee entitlement or right. An agency may terminate a remote work agreement at its discretion.

Salaries

Posted range

$82K/yr – $88K/yr

Taken straight from the job posting.

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