3 days ago
Product Marketing Manager (Hybrid, NJ)
PulsePoint
Newark, NJ (Unknown)Full time$85K/yr – $90K/yr
Marketing jobs
2 marketing jobs
Product Marketing Manager (Hybrid, NJ)
Newark, NJ (Unknown)
$85K/yr – $90K/yrMid Level3+ years expFull time
Posted 3 days ago
Job Summary
Own end-to-end product marketing for digital and video offerings, leading cross-functional launches, GTM enablement, and data-driven optimization.
- Lead multi-stakeholder initiatives for digital and video product marketing
- Enable GTM teams with compelling value props and assets
- Coordinate innovations and cross-functional collaboration across Editorial, Ad Ops, and Implementation
Job Description
Responsibilities
- Lead high-impact, multi-stakeholder product marketing initiatives, including rolling out new products, developing go-to-market strategies, and maintaining existing product lines across display, native, and video formats (e.g., in-stream, outstream, sponsored and branded video, and video series).
- Communicate the value proposition of new and enhanced digital and video products to all go-to-market teams, ensuring effective sales support materials, positioning packages, and presentation assets.
- Project manage product innovations, enhancements, and custom offerings across digital and video platforms, serving as the primary marketing liaison with Editorial, Member Marketing, Ad Operations, and Implementation teams.
- Analyze product and media business performance, including video engagement and delivery metrics, to identify trends, evaluate sales needs, perform win/loss analyses, and drive data-informed product recommendations.
- Conceptualize, design, and execute strategic testing initiatives (e.g., driver testing, video placement and creative format testing) to optimize audience engagement, view-through and completion rates, conversion performance, yield, and campaign ROI.
- Oversee Business Intelligence and analytics alignment to ensure product reporting architecture, including video reporting and measurement, is accurately developed, maintained, and translated into actionable insights.
- Establish and maintain repeatable, streamlined operational workflows across Ad Product, Video Production, Inventory, Planning, and Implementation teams.
- Evaluate product capacity and utilization, including video inventory and content supply, identifying new areas for campaign delivery and guiding operational teams on strategy execution.
- Act as central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions (including video-led programs), shape renewal strategies, and align capabilities with market demands.
Requirements
- Bachelor's degree (or equivalent experience) with 3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing, including experience marketing video or other rich-media products.
- Strong analytical mindset and data-driven approach; well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics (e.g., VAST/VPAID, completion rate, viewability).
- Demonstrated track record of managing new product rollouts, writing technical/business requirements, and leading cross-functional teams from alignment through post-launch analysis.
- Proven ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings.
- Exceptional communication and presentation skills and familiarity with DMP/DSP/SSPs, Ad Servers, and video ad platforms or players.
Benefits
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
PulsePoint
4.5 Glassdoor
PulsePoint, a division of Internet Brands, is an award-winning, leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. For more information, visit www.pulsepoint.com.
Founded in 2011
New York, New York, USA
293 employees (33 in marketing)
90% recommend to a friend
100% CEO approval
Salaries
Posted range
$85K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
27 (9% of company)
Median Career Experience
11.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$43.5M
Last Raise
$30M
Debt Financing, 10 years ago
Funding History
- Sep 2015Debt Financing • $30M
- Jan 2013Series Unknown • $3M
- May 2011Series Unknown • $9.5M
Traffic Signals
Monthly Visitors
16.8K
Monthly Google Ads Budget
$26.7K
Traffic Source Mix
Search
33.5%
Direct
52.8%
Referral
6.2%
Social
6.3%
Paid
1.1%
Headcount Trend
Current headcount: ~294
News about PulsePoint
Links
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