6 hrs ago
Senior Manager, Member Experience Marketing
Care Access
USA (Remote)Full time$110K/yr – $150K/yr
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Senior Manager, Member Experience Marketing
USA (Remote)
$110K/yr – $150K/yrSenior Level7+ years expFull time
Posted 6 hrs ago
Job Description
Responsibilities
- Member Journey and Experience Strategy
- Maintain a clear understanding of the end-to-end member journey, from initial outreach and recruitment through onboarding, ongoing participation, education, re-engagement, and future opportunities.
- Create journey maps, communication plans, and experience strategies that reflect members’ needs, questions, motivations, and potential barriers at each stage.
- Collaborate with member experience to identify gaps, friction points, and inconsistencies in the member experience, and work across teams to recommend and implement improvements.
- Ensure that communications and experiences feel coordinated, relevant, and consistent, even when different teams own individual touchpoints.
- Translate organizational goals into member-centered experiences that help people take the next appropriate action.
- Serve as a champion for the member perspective in marketing, operational, and digital initiatives.
- Content Strategy and Development
- Lead the development of clear, engaging, and trustworthy member-facing content across channels and formats.
- Write, edit, and oversee content for email, SMS, web pages, landing pages, member portals, FAQs, educational resources, call scripts, direct mail, welcome materials, and digital and printed collateral.
Requirements
- Meaningful healthcare experience is required. Relevant backgrounds may include clinical research, health plans, digital health, patient support programs, healthcare services, pharmaceutical organizations, health systems, or other regulated healthcare environments.
- Demonstrated experience developing and improving customer, patient, or member journeys.
- Strong content marketing background with excellent writing, editing, and storytelling skills.
- Experience creating consumer-friendly content from complex healthcare, scientific, clinical, or operational information.
- Experience developing lifecycle programs across email, SMS, web, portals, direct mail, or other owned channels.
- Working knowledge of CRM, marketing automation, content management, analytics, and campaign management platforms.
- Experience with audience segmentation, personalization, triggered communications, and campaign testing.
- Strong data literacy, including the ability to interpret performance data, identify patterns, and turn insights into recommendations.
- Experience partnering with digital, website, creative, design, data, technical, operational, and compliance stakeholders.
- Understanding of health literacy, accessibility, privacy, consent, clinical research , and healthcare communication requirements.
Benefits
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
Care Access
2.6 Glassdoor
Care Access works around the world to make the future of health better for all. We help people learn more about their health, access health resources they need, and participate in research to help find new medicines and cures.
Founded in 2015
Boston, Massachusetts, USA
841 employees (20 in marketing)
30% recommend to a friend
29% CEO approval
Salaries
Posted range
$110K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
20 (2% of company)
Median Career Experience
17.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Rana Mukaled
Vice President, Patient and Physician Marketing
At the company for 4 years 4 months
Joe Oh
Senior Vice President Marketing
At the company for 4 years 7 months
Jai Singh
Senior Vice President Marketing
At the company for 5 years 1 month
Alexa Assis
Director, Global Digital Marketing
At the company for 3 years 9 months
Funding
Last Raise
Grant, 2 years ago
Funding History
- Aug 2024Grant
Traffic Signals
Monthly Visitors
623.1K
Monthly Google Ads Budget
$104.6K
Traffic Source Mix
Search
27.4%
Direct
54.6%
Referral
7.3%
Social
9.4%
Paid
1.2%
Headcount Trend
Current headcount: ~848
Links
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