2 months ago
Paid Search, Senior Digital Marketing Manager
Crosby Marketing Communications
Annapolis, MD (Hybrid)Full time$70K/yr – $90K/yr
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Paid Search, Senior Digital Marketing Manager
Annapolis, MD (Hybrid)
$70K/yr – $90K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the paid search, SEO and analytics engine with a data driven approach, shaping multi channel campaigns and GEO driven content to lift ROI.
- Own propagation: paid search, SEO, email, display, and site optimization with rigorous measurement and experimentation.
- Analytics and GEO: leverage AI tools to uncover audiences and lift performance across Google, Microsoft, and analytics platforms.
Job Description
Responsibilities
- Lead digital marketing programs with a primary focus on paid search, SEO, email marketing, display advertising, and website optimization.
- Manage performance media campaigns across platforms such as Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising, optimizing through audience targeting, automated bidding, and data-driven experimentation.
- Define campaign success metrics, analyze performance across platforms, and deliver insight-driven reporting and recommendations.
- Conduct SEO audits and implement best practices across content, on-page, and technical SEO, developing recommendations that improve organic discoverability, strengthen integrated search strategies, and increase organic website traffic.
- Leverage AI-powered analytics and automation tools to uncover insights, optimize audience targeting, and enhance campaign performance.
- Develop and manage email marketing programs, including automation, segmentation, A/B testing, deployment, and reporting.
- Research and apply Generative Engine Optimization (GEO) best practices to ensure client content is discoverable and accurately represented within AI-powered search platforms (e.g. ChatGPT, Google AI Overviews, Bing, Claude, Perplexity).
- Improve processes for collecting, analyzing, and visualizing campaign performance data.
- Partner with UX/UI, design, and development teams to support digital experience design and web development projects.
- Identify emerging opportunities in digital channels, technologies, and content strategies.
- Build strong internal and client relationships by providing trusted digital marketing counsel.
Requirements
- 5-7 years of experience managing digital campaigns that generate results/ROI
- Strong experience with Google marketing platforms, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
- Google Analytics certification, Google Ads certification
- Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports for clients and internal teams
- Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Funnel, Google Looker Studio, Salesforce Datorama, Tableau, etc.)
- Strong problem-solving skills with the ability to identify issues and develop solutions independently
- Familiarity with CMS platforms (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot, GovDelivery), and basic HTML
- Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements
- Experience working in agile environments; Scrum or PMP certification a plus
- Strong presentation and written communication skills
Preferred
- Experience working in agile environments; Scrum or PMP certification a plus
- Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements
- Familiarity with CMS platforms (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot, GovDelivery), and basic HTML (nice to have)
- Experience with certifications beyond Google (e.g., PMP) is a plus
Benefits
- Industry leading year-end bonuses and profit-sharing opportunities
- 401K plan with unlimited access to investment advisors
- High quality health/dental insurance with generous employer contributions, including a Health Savings Account (HSA)
- Hybrid working environment with 3 days in the office and 2 days remote
- Comprehensive Vacation, Sick, Personal Leave program
- 12 Company paid holidays/personal day
- Employee Assistance Program (EAP) with free counseling for personal, family, financial, legal, mental health and wellness support
- Short-term and long-term disability coverage paid in full by the company
- Term life insurance paid by the company
- Professional development, training programs, and industry certifications
Crosby Marketing Communications
The Crosby Marketing Communications team is passionate about helping clients Inspire Actions That MatterTM – actions that positively impact people’s lives and contribute to the greater good. Crosby helps clients make powerful connections with their customers, constituents and communities to shape attitudes, inspire behavior change, and motivate action. The firm's award-winning campaigns, which integrate advertising, PR, digital and social media, have touched the lives of virtually every American. Crosby has specialized practices in Healthcare, Nonprofits & Causes, Government, and Military & Veterans.
Traffic Signals
Monthly Visitors
1.6K
Traffic Source Mix
Search
29.2%
Direct
51.5%
Referral
5.4%
Social
12.6%
Paid
1.2%
Headcount Trend
Current headcount: ~117
Marketing Team
Marketing Team Size
41 (35% of company)
Median Career Experience
8 years
Median Tenure
2.8 years
