Own go-to-market leadership and product marketing for public health, Medicaid, and PBM solutions, aligning messaging, content, and sales enablement with state and government buyers.

Go-to-Market: Lead GTM strategy and launches for healthcare solutions across FWA and Payment Integrity with cross-functional teams.
Positioning & Content: Craft differentiated messaging and collateral for decision-makers in public sector and Medicaid.
Insights & Performance: Use market research and customer feedback to steer strategy and measure impact.

Job Description

Responsibilities

Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market and tailored to public health and Medicaid stakeholders.
Content & Collateral Development: Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
Market & Competitive Research: Conduct market research with a focus on PBM and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
Launch Management: Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Requirements

Bachelor’s degree in Marketing, Business, or a related field
MBA preferred
5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred
Proven track record of developing and executing go-to-market strategies for complex healthcare or pharmacy solutions
Strong experience in crafting product positioning, messaging, and content for decision-makers in state and government agencies
Excellent communication and presentation skills; ability to influence and collaborate across teams

Preferred

MBA preferred
Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus
Strong analytical skills with market data and insights related to PBM and Medicaid trends

Benefits

Company match 401K and other benefits available within months of starting.
Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.
Comprehensive health benefits
Educational assistance
Leadership and technical development academies to help build your skills and capabilities
Generous, flexible vacation policy

Gainwell Technologies LLC

71 employees

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market and tailored to public health and Medicaid stakeholders.
Content & Collateral Development: Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
Market & Competitive Research: Conduct market research with a focus on PBM and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
Launch Management: Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Requirements

Bachelor’s degree in Marketing, Business, or a related field
MBA preferred
5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred
Proven track record of developing and executing go-to-market strategies for complex healthcare or pharmacy solutions
Strong experience in crafting product positioning, messaging, and content for decision-makers in state and government agencies
Excellent communication and presentation skills; ability to influence and collaborate across teams

Preferred

MBA preferred
Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus
Strong analytical skills with market data and insights related to PBM and Medicaid trends

Benefits

Company match 401K and other benefits available within months of starting.
Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.
Comprehensive health benefits
Educational assistance
Leadership and technical development academies to help build your skills and capabilities
Generous, flexible vacation policy