2 months ago
Senior Manager, Product Marketing
Gainwell Technologies LLC
USA (Remote)Permanent$120K/yr – $160K/yr
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Senior Manager, Product Marketing
USA (Remote)
$120K/yr – $160K/yrSenior Level5+ years expPermanent
Posted 2 months ago
Job Summary
Own go-to-market leadership and product marketing for public health, Medicaid, and PBM solutions, aligning messaging, content, and sales enablement with state and government buyers.
- Go-to-Market: Lead GTM strategy and launches for healthcare solutions across FWA and Payment Integrity with cross-functional teams.
- Positioning & Content: Craft differentiated messaging and collateral for decision-makers in public sector and Medicaid.
- Insights & Performance: Use market research and customer feedback to steer strategy and measure impact.
Job Description
Responsibilities
- Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
- Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market and tailored to public health and Medicaid stakeholders.
- Content & Collateral Development: Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
- Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
- Market & Competitive Research: Conduct market research with a focus on PBM and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
- Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
- Launch Management: Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
- Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
- Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- MBA preferred
- 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred
- Proven track record of developing and executing go-to-market strategies for complex healthcare or pharmacy solutions
- Strong experience in crafting product positioning, messaging, and content for decision-makers in state and government agencies
- Excellent communication and presentation skills; ability to influence and collaborate across teams
Preferred
- MBA preferred
- Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus
- Strong analytical skills with market data and insights related to PBM and Medicaid trends
Benefits
- Company match 401K and other benefits available within months of starting.
- Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.
- Comprehensive health benefits
- Educational assistance
- Leadership and technical development academies to help build your skills and capabilities
- Generous, flexible vacation policy
Gainwell Technologies LLC
e
71 employees
Salaries
Posted range
$120K/yr – $160K/yr
Taken straight from the job posting.
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