2 months ago
Senior Manager Engagement Program
Bank of Hawaii
Honolulu, HI (Unknown)Full time
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All marketing roles in the US
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Senior Manager Engagement Program
Honolulu, HI (Unknown)
Salary Not AvailableSenior Level10+ years expFull time
Posted 2 months ago
Job Summary
Own the design and execution of integrated multi-channel marketing programs across the customer lifecycle, aligning marketing, sales, and tech while driving engagement, pipeline, and ROI. Lead strategy, program execution, data analytics, governance, and cross-functional collaboration with a strong people-management focus.
- Strategic marketing planning and lifecycle ownership
- Program execution and optimization with CRM/MA platforms
- Analytics, governance, and cross-functional leadership
Job Description
Responsibilities
- As a People Manager, this role leads the strategy, design, and execution of integrated, multi-channel marketing programs that move customers through the full lifecycle journey. It ensures alignment across channels, stakeholders, and business units while leveraging data, technology, and insights to optimize engagement, pipeline creation, and overall marketing performance.
- Integrated Marketing Strategy: Leads the development and evolution of multi-touch, multi-channel marketing strategies across email, digital, social, web, mobile, and direct channels to effectively move customers through the lifecycle. Ensures coordinated execution across marketing, sales, and technology platforms. Continuously refines strategies to improve engagement, conversion, and customer experience.
- Program Execution & Optimization: Directs the execution of integrated marketing programs using CRM, marketing automation, and analytics platforms. Monitors performance metrics and optimizes campaigns to drive high-quality lead generation and improve conversion rates. Scales best-performing tactics across programs and business units.
- Cross-Functional Collaboration: Partners with content, digital, social, events, branding, and product teams to develop compelling messaging, content, and customer experiences. Aligns stakeholders around shared goals and ensures consistent communication of marketing plans and outcomes. Facilitates collaboration to drive integrated execution across the organization.
- Data, Analytics & Insights: Oversees closed-loop analytics including conversion rates, pipeline creation, acceleration metrics, and win/loss analysis. Translates data into actionable insights to inform strategic decisions and continuous improvement. Establishes reporting frameworks to measure program effectiveness, performance marketing, and ROI.
- Marketing Operations & Governance: Manages marketing budgets and ensures efficient allocation of resources to maximize return on investment. Oversees marketing processes, tools, and governance practices to ensure operational effectiveness and compliance. Serves as the marketing subject matter expert for assigned business units.
- Performs other responsibilities and duties as assigned.
- People Management: Provides strategic leadership on all aspects of people management while modeling our leadership principles. Cultivates an environment where people are empowered to grow, take initiative, and succeed through clear direction, continuous coaching, and shared celebration.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree.
- Level is dependent on years of experience and size/complexity of prior positions held.
- Minimum 10 years of experience in integrated marketing, campaign management, and/or customer lifecycle strategy.
- Minimum 5 years of leadership experience.
- Proficient with Microsoft Office applications.
- Proven expertise working with CRM and marketing platforms such as Salesforce, Marketo, or Dynamics 365, along with digital marketing and personalization tools.
- Advanced knowledge and skill proficiency in brand & marketing understanding, business acumen, critical thinking, customer experience, experience design, marketing investment optimization, meeting facilitation & presentation, and product management.
- Intermediate knowledge and skill proficiency in decision making & judgement, people management, and program management.
- Demonstrated ability to operate as a strategic thinker with strong analytical skills, translating data into actionable marketing strategies.
- Strong project and time management capabilities with the ability to manage multiple priorities in a fast-paced environment.
Bank of Hawaii
3.7 Glassdoor
Bank of Hawaii was founded in 1897 and provides a broad range of financial products and services to businesses, consumers and governments in Hawaii and the West Pacific. To view our social media guidelines, please visit boh.com/social-media.
Honolulu, Hawaii, USA
2.2K employees (78 in marketing)
53% recommend to a friend
81% CEO approval
Marketing Team
Marketing Team Size
62 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$162M
Last Raise
$162M
Post IPO Equity, 2 years ago
Funding History
- Jun 2024Post IPO Equity • $162M
Traffic Signals
Monthly Visitors
455.9K
Monthly Google Ads Budget
$162.7K
Traffic Source Mix
Search
31.6%
Direct
65%
Referral
2.8%
Social
0.3%
Paid
0.2%
Headcount Trend
Current headcount: ~2.2K