5 months ago
Digital Marketing Business Development Executive (Outbound & Partnerships)
WebFX
USA (On-site)Full time
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All marketing roles in the US
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Digital Marketing Business Development Executive (Outbound & Partnerships)
USA (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 5 months ago
Job Summary
Drive outbound sales strategy and execution to generate qualified opportunities and revenue.
- Own design and execution of outbound sales programs across cold calls, email, and LinkedIn.
- Must-have: 3+ years in full-cycle outbound sales with CRM tools (Salesforce, HubSpot).
- Experience scaling outbound in mid-market/ SMB segments with data-driven pipelines.
Job Description
Responsibilities
- Design and implement outbound sales strategies focused on generating qualified leads and driving sales growth.
- Conduct market research to identify target segments, define key buyer personas, and build effective sales cadences.
- Work with sales leadership to align outbound initiatives with overall business objectives.
- Leverage a mix of outbound tactics (cold calling, email outreach, LinkedIn prospecting, etc.) to generate new leads and opportunities.
- Develop and manage a robust pipeline of qualified leads by leveraging tools and data-driven insights.
- Utilize sales automation platforms to streamline outreach efforts and improve efficiency.
- Track and analyze outbound sales metrics (response rates, conversion rates, meetings booked, etc.) to evaluate the effectiveness of campaigns, pipeline and forecasts.
- Utilize Salesforce and other sales tools to maintain accurate records and continuously refine outbound efforts.
- Build strong relationships with key decision-makers and influencers in target companies to foster trust and encourage long-term sales engagements.
- Manage outbound leads throughout the sales funnel, nurturing prospects until they are sales-ready.
- Stay up to date on industry trends, competitor strategies, and best practices in outbound sales.
- Experiment with and adopt new tools, tactics, and technologies that improve outbound sales effectiveness.
- You will not be limited to these items; other related duties as assigned by supervisor.
Requirements
- 3+ years of experience in full-cycle outbound sales, lead generation, or business development.
- Proven track record of driving outbound sales and achieving sales targets.
- Experience with sales tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Chorus, Zoom, Excel, Google Docs, etc.) and CRM platforms.
- Engagement with mid-market and mature client segments within the SMB space.
- Strong understanding of outbound sales techniques, including cold calling, email outreach, and solution selling.
- Excellent communication skills, both written and verbal.
- Bachelor’s degree in Business, Marketing, or a related field (preferred).
- Self-motivated, with a passion for sales and driving business growth.
Preferred
- Experience in digital marketing or similar sales motion is a plus (e.g., SaaS, IT, Financial Services)
- Ability to adapt to evolving market trends and sales methodologies.
Benefits
- Check out our culture on social media: Instagram Twitter Facebook
- We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
WebFX
3.8 Glassdoor
Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 600 experts crafts strategies for mid to large-size companies across the globe. As a leader in tech-powered, expert-led SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients.We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA nine years in a row.Interested in learning more about how our team can drive results for your business with digital marketing? Don't hesitate to give us a call or contact us through our website.➡️ https://www.webfx.com/lp/digital-marketing-services/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bioWant to join the team at WebFX? Check out our open positions on our website! ➡️ https://www.webfx.com/careers/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bio
Founded in 1996
Harrisburg, Pennsylvania, USA
1.2K employees (671 in marketing)
69% recommend to a friend
81% CEO approval
Marketing Team
Marketing Team Size
624 (52% of company)
Median Career Experience
7 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
4
Funding
Total Funding
$6.4M
Last Raise
$6.4M
Private Equity, 4 years ago
Funding History
- Oct 2021Private Equity • $6.4M
Traffic Signals
Monthly Visitors
594.5K
Monthly Google Ads Budget
$584.8K
Traffic Source Mix
Search
60%
Direct
32.1%
Referral
6%
Social
1.4%
Paid
0.4%
Headcount Trend
Current headcount: ~1.2K