3 months ago
Loyalty & Co-brand Marketing & Communications Program Manager
Carnival Cruise Line
Miami, FL (Hybrid)Full time
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Loyalty & Co-brand Marketing & Communications Program Manager
Miami, FL (Hybrid)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive loyalty and co-brand strategy across multi-channel programs and manage cross-functional execution with agencies and partners.
- Own end-to-end loyalty messaging, content, and KPI optimization
- Must-have: 6-7+ years in marketing with loyalty/co-brand experience
- Standout: Multi-million-dollar budgets and agency management
Job Description
Responsibilities
- Loyalty Communications Strategy & Execution: Lead integrated, multi-channel loyalty communication strategies across email, digital, social, and owned channels, ensuring consistent, on-brand messaging. Own end-to-end content and copy development, coordinating reviews and approvals with Legal, Compliance, Risk, Brand, and internal stakeholders. Define KPIs, analyze performance, and optimize campaigns through ongoing copy, creative, and channel testing.
- Loyalty Promotions & Engagement Initiatives: Partner with Member Engagement/Experience, Member Services, and Strategy teams to plan and execute loyalty promotions that drive engagement, retention, and value. Lead cross-functional development of promotional offers, messaging, and journeys, including content review and regulatory approval processes. Track performance and ROI, leveraging insights to continuously refine promotional strategy and effectiveness.
- Co-Brand Marketing: Develop and execute integrated marketing strategies for co-brand programs in collaboration with external partners and internal stakeholders. Lead joint marketing campaigns, overseeing creative development, copy review, and compliance approvals across Legal and Risk teams. Own and manage multi-million-dollar co-brand marketing budgets across internal teams and agency partners, ensuring ROI and financial discipline.
- Loyalty and Co-Brand Events: Lead strategy, planning, and execution of loyalty and co-brand events that drive awareness, acquisition, and engagement. Coordinate with internal teams, agencies, and external vendors, including review and approval of event content and communications. Measure event performance and impact, applying insights to optimize future event investments and outcomes.
- Agency Relationship Management: Own relationships with external agencies supporting loyalty and co-brand marketing, providing strategic direction and ensuring brand and compliance alignment. Manage agency scopes, contracts, and multi-million-dollar budgets, balancing internal and external spend to maximize efficiency and ROI. Conduct performance reviews, manage deliverables, and drive accountability across agency partners.
- Strategic Planning: Support senior leadership in shaping long-term loyalty and co-brand strategies aligned to enterprise objectives. Conduct market research, competitive analysis, and performance reviews to inform prioritization and investment decisions. Develop business cases and recommendations for new initiatives, enhancements, and partnerships, including financial and risk considerations.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Finance, or a related field required.
- Advanced degree (MBA or equivalent) preferred but not required.
- 6-7+ years of experience in marketing, loyalty programs, brand management, or co-brand/partner-driven marketing.
- Proven experience leading integrated, multi-channel marketing campaigns across digital, email, social, and owned channels.
- Hands-on experience managing external agencies and overseeing creative development, content, and campaign execution.
- Experience managing multi-million-dollar marketing budgets, including forecasting, spend management, and ROI measurement.
- Familiarity with legal, compliance, and risk review processes, particularly within regulated or partner-driven environments, preferred.
- Strong background in performance measurement, reporting, and campaign optimization.
- Strong understanding of integrated marketing and brand management across digital and traditional channels.
- Exceptional project and stakeholder management skills, with the ability to lead complex initiatives across cross-functional teams.
- Analytical and data-driven mindset with the ability to interpret KPIs, evaluate performance, and optimize marketing outcomes.
- Ability to manage agency partners, creative workflows, and content review processes while meeting timelines and quality standards.
- Working knowledge of compliance, legal, and governance requirements related to marketing communications.
- Financial acumen, including budget management, financial tracking, and performance reporting.
- Agency experience, Marketing role in Loyalty and / Cruise industry or other travel and hospitality industry
- Travel: 25-50% with shipboard travel likely
- Work Conditions: Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations.
- Physical Demands: Requires regular movement throughout company facilities.
- This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
- Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
Preferred
- MBA or equivalent (preferred)
- Agency experience, Marketing role in Loyalty and / Cruise industry or other travel and hospitality industry
Benefits
- Health Benefits: Cost-effective medical, dental and vision plans
- Employee Assistance Program and other mental health resources
- Additional programs include company paid term life insurance and disability coverage
- Financial Benefits: 401(k) plan that includes a company match
- Employee Stock Purchase plan
- Paid Time Off
- Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
- Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
- Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
- Other Benefits Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
- Personal and professional learning and development resources including tuition reimbursement
- On-site Fitness center at our Miami campus
Carnival Cruise Line
3.9 Glassdoor
Since our founding in 1972, Carnival Cruise Line — "The World’s Most Popular Cruise Line®” — carries millions of passengers every year. We offer a fun and unique career destination for a wide range of professionals in Marketing, IT, Accounting/Audit, Finance, Marine Operations and Human Resources, just to mention a few. We also offer remote opportunities flexibility for select positions. Headquartered in sunny South Florida, team members have access to a multi-station cafeteria, Starbucks (with cafecitos! - It's a Miami thing...), car wash, in-person TechBar services, an onsite floral vendor and a fully equipped gym. We offer top of line benefits including: health, dental, 401K matching, commitment to continued learning & development, employee stock purchase discount, cruise discounts for employees and more! We are committed to a culture of diversity, equity and inclusion for our shoreside and shipboard team members, as well as our guests. We are proud to be part of a family of companies owned by Carnival Corporation & plc, a Fortune 200 Company, which includes sister lines Princess Cruises, Holland America Line and Cunard Line, among others. We pride ourselves on delivering fun, memorable vacations to our guests by offering a wide array of quality cruises which present outstanding value for the money.
Founded in 1972
Miami, Florida, USA
27K employees (1,837 in marketing)
68% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
11.6M
Monthly Google Ads Budget
$651.1K
Traffic Source Mix
Search
36.8%
Direct
52.9%
Referral
7.2%
Social
0.7%
Paid
2.2%
Headcount Trend
Current headcount: ~26.6K
Marketing Team
Marketing Team Size
596 (2% of company)
Median Career Experience
12 years
Median Tenure
2.8 years
Funding
Total Funding
$7.5M
Last Raise
$7.5M
Series Unknown, 4 years ago
Funding History
- Aug 2022Series Unknown • $7.5M