5 months ago
Web Content Manager
Elmira College
Elmira, NY (On-site)Full time
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Web Content Manager
Elmira, NY (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 5 months ago
Job Summary
Drive Elmira College web content strategy and governance to improve enrollment, accessibility, and brand-aligned user experiences.
- Own and optimize content across external sites with SEO/GEO focus.
- Must-have: 3–5 years of CMS web content experience.
- Collaborate with campus leaders and subject matter experts to align content with priorities.
Job Description
Responsibilities
- Write, edit, and implement content optimized for search engine optimization (SEO) and generative engine optimization (GEO) principles to improve discoverability in both traditional and AI-driven search environments
- Evaluate, refine, and maintain high-priority content across ECs externally facing websites to strengthen clarity, engagement, and institutional impact
- Collaborate with the Director of Communications & Content Strategy and campus subject matter experts to produce clear, engaging, and brand-aligned content for web audiences
- Maintain and regularly update content that advances institutional priorities, including enrollment, fundraising, and alumni engagement, as well as career outcomes content on academic program pages to ensure accuracy.
- Identify and address duplicated, overlapping, or outdated content to reduce redundancy and improve the overall user experience
- Work closely with the VP of Communications & Marketing and the comprehensive campaign consultants to ensure the campaign website reflects current phases, priorities, and goals
- Serve as a campus resource in the Colleges content management system, providing guidance and support to all departments on content best practices and governance.
- Respond to web support requests and content updates, as well as identify, resolve, and escalate website issues.
- Assist with accessibility reporting using established tools to identify issues, track progress, and support compliance with WCAG 2.1 AA or higher standards.
- Serve on the Provosts Digital Accessibility Task Force
Requirements
- Bachelor's degree required; degree in communications, digital marketing, web design, journalism, English, or a related field preferred.
- Minimum of 3-5 years of experience managing and producing web content within a CMS environment.
- Demonstrated experience with web content wr
Elmira College
Grounded in the liberal arts and sciences, Elmira College strives for excellence in both general and professional education, providing a collaborative and supportive environment that enables students to become active learners, effective leaders, responsible community members, and globally engaged citizens. Proud of its history and tradition, Elmira College is committed to the ideals of diversity, environmental sustainability, experiential learning, community engagement, and intellectual and personal growth.We encourage conversation related to Elmira College, from students, family, alumni, and the community at-large. We will delete comments that contain abusive, vulgar, offensive, threatening or harassing language, personal attacks of any kind, or offensive terms that target specific individuals or groups. Repeated offenses will result in the account being blocked.
Marketing Team
Marketing Team Size
12 (2% of company)
Traffic Signals
Monthly Visitors
92.7K
Traffic Source Mix
Search
52.9%
Direct
41%
Referral
4.8%
Social
0.8%
Paid
0.4%
Headcount Trend
Current headcount: ~493
Recent News
Links
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