SalaryGuide
AboutPricingBlogFor Employers

Marketing jobs

1 marketing jobs

Zurich Cover-More logo
8 days ago

Growth & Experimentation Lead

Zurich Cover-More

Milwaukee, WI (Hybrid)Full time$83K/yr – $88K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

1 jobs
Zurich Cover-More logo

Growth & Experimentation Lead

Zurich Cover-More

Milwaukee, WI (Hybrid)

$83K/yr - $88K/yrIn-houseFull-timeSenior level7+ years exp.
8 days ago
Zurich Cover-More logo
Zurich Cover-More

Growth & Experimentation Lead

Milwaukee, WI (Hybrid)

$83K/yr – $88K/yrSenior Level7+ years expFull time

Posted 8 days ago

  • Job
  • Company
  • Salaries
  • People
  • Audience
  • News
  • Links

Job Summary

Own and lead end‑to‑end optimization across the U.S. and Canada, aligning D2C and partner strategies, and drive scalable experimentation through cross‑functional collaboration.

  • Own the experimental roadmap and prioritization
  • Translate insights into executive decisions and next steps

Job Description

Responsibilities

  • Own the end‑to‑end optimization and growth strategy across the U.S. and Canada, spanning Zurich‑owned digital properties and deeply embedded partner purchase flows.
  • Understand, challenge, and interpret business strategy for both direct‑to‑consumer channels and key partners, translating commercial objectives, constraints, and partner dynamics into experimentation and growth agendas.
  • Serve as the central conductor of experimentation, orchestrating inputs from product, data science, UX, content, and analytics into a single prioritized optimization roadmap.
  • Define what gets tested, where, and in what sequence, focusing experimentation effort on the highest‑value strategic opportunities rather than isolated test wins.
  • Lead through influence rather than direct authority, pushing and aligning cross‑functional teams to deliver against shared optimization priorities.
  • Translate analytical insight and test outcomes into clear decisions, direction, and narrative, converting learning into sustained commercial value.
  • Drive test ideation, experimentation design, and delivery at scale, balancing speed, rigor, regulatory requirements, partner constraints, and customer experience.
  • Own optimization performance narratives end‑to‑end, from strategic rationale and experiment design through executive‑level reporting and recommendations.
  • Walk confidently into senior executive and partner forums, persuasively articulating optimization strategy, tradeoffs, outcomes, and next steps.
  • Ensure all optimization activity complies with legal, compliance, brand, accessibility, and partner requirements.

Requirements

  • 7+ years of relevant experience in digital, growth, optimization, experimentation, or related disciplines, including senior program leadership experience.
  • Demonstrated ability to understand business and partner strategy and translate it into experimentation priorities, hypotheses, and long‑term learning agendas.
  • Proven success influencing and mobilizing cross‑functional teams without direct line management responsibility.
  • Deep experience with test‑and‑learn methodologies, experimental design, A/B and multivariate testing, and optimization programs at scale.
  • Strong commercial acumen, with the ability to connect experimentation outcomes to broader business and partner performance.
  • Excellent executive communication skills, including the ability to clearly explain complex analytical and strategic concepts to very senior, non‑technical audiences.
  • Strong understanding of UX/UI and conversion optimization principles within purchase flows and e‑commerce environments.
  • Experience operating in global, multi‑stakeholder environments across time zones.
  • High degree of integrity and a strong risk‑management mindset, with a clear focus on protecting customer trust.
  • Experience with Adobe Analytics, Adobe Experience Manager, or similar platforms (optional in requirements if not counting as must).

Preferred

  • Experience with Adobe Analytics, Adobe Experience Manager, or similar platforms preferred.

Benefits

  • Job flexibility . We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid approach ensures you can maintain work-life balance with the flexibility of 3 days in the office and 2 days working from home, after an initial training period.
  • Career growth . This is an extremely exciting time for us at Zurich Cover-More, as we rapidly expand our business across the globe. We’re committed to helping our people thrive through a comprehensive onboarding experience, continuous professional development, and a supportive work environment that empowers growth at every stage of your career.
  • Take the time you need, for you and your community . We encourage you to take the time you need when you need it. We offer regular annual and personal leave benefits along with anniversary leave, volunteer leave and a comprehensive paid parental leave scheme.
  • Investing in your health, and your future. We offer a competitive medical insurance package and pension contributions.
  • Diversity and inclusion . We respect who you are and thoroughly embrace diversity. Wherever life has taken you, we welcome you to bring your whole self to work. Just be you – because that’s exactly who we’re looking for.
Zurich Cover-More logo

Zurich Cover-More

Zurich Cover-More is one of the world’s largest travel insurance and assistance providers. We look after many millions of the world’s travelers every year, making sure we are there every step of their journey. And we partner with many of the world’s most well-known brands including airlines, global travel companies, major banks and credit card providers and leading retailers. We also provide accident, supplemental health and gadget protection in the U.S. and offer cover for car hire excess, pets and gadgets in the U.K. and European markets, though the majority of what we currently do is in travel.We are proud of our family of customer-facing brands including Travel Guard, Cover-More Travel Insurance, Travelex Insurance, Universal Assistance, World Travel Protection, Freely and Blue Insurance. We are a worldwide, multi-lingual force of more than 2900 people with teams in North America, Europe, Latin America and Asia Pacific. And we stand for more care, more cover, for all. Zurich Cover-More is part of Zurich Global Ventures, a global platforms business of Zurich Insurance Group, providing products and services that go beyond traditional insurance. Zurich Global Ventures aims to get closer to customers by offering customized, proactive and digital experiences that empower individuals and businesses to be better prepared for the future.

Founded in 1986
396 employees (28 in marketing)
www.zurich.com/products-and-services/zurich-cover-more

Salaries

Posted range

$83K/yr – $88K/yr

Taken straight from the job posting.

See all Zurich Cover-More salaries

Marketing Team

Marketing Team Size
22 (6% of company)
Median Career Experience
27 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
615.2K
Traffic Source Mix
Search
33.6%
Direct
45.8%
Referral
14.4%
Social
5.1%
Paid
0.8%

Headcount Trend

Current headcount: ~409

Recent News

Travel Guard Seeks to Identify the World's Unluckiest Traveler® of 2025
Oct 7, 2025 • The Globe and Mail
Travel Guard Seeks to Identify the World’s Unluckiest Traveler® of 2025
Oct 7, 2025 • The Malaysian Reserve
Cover-More Comprehensive Plus Travel Insurance Review: Features, Pros & Cons
Aug 8, 2025 • Forbes
Zurich challenges condo board coverage in Kentucky court battle
Aug 7, 2025 • Insurance Business America
Cover-More wins two major honours at 2025 WeMoney Travel Awards
Jun 19, 2025 • travelweekly.com.au
Zurich Cover-More Appoints Jeff Rutledge as CEO: Here’s What You Need To Know
Jun 13, 2025 • Travel And Tour World
Zurich Cover-More announces senior leadership changes
Jun 13, 2025 • travelweekly.com.au
Zurich Cover-More announces new CEO as Asia veteran David Fike prepares to retire
Jun 13, 2025 • InsuranceAsia News
Zurich Cover-More announces senior leadership changes
Jun 12, 2025 • Yahoo Finance
Zurich tipped as buyer in $200 million Australian insurance deal
May 7, 2025 • Insurance Business America
Zurich enhances private client offering with policy and product refresh
Feb 8, 2025 • Coverager
Zurich Insurance Group: LA Wildfires Impact Doesn't Change Its Investment Case (ZURVY)
Jan 21, 2025 • Seeking Alpha
Zurich acquires AIG’s travel insurance business to strengthen global footprint
Dec 19, 2024 • FinTech Global
Clyde & Co advises Zurich on its acquisition of AIG’s global personal travel business
Dec 18, 2024 • Clyde & Co
Zurich Acquires AIG’s Travel Business for US$ 600 Million
Dec 4, 2024 • Fintech Singapore
Zurich buys AIG travel insurance for $600m
Dec 4, 2024 • Insurance Asia
Zurich Insurance completes acquisition of AIG’s global personal travel insurance
Dec 3, 2024 • Life Insurance International
Zurich Takes Off in Travel Insurance Business
Dec 3, 2024 • finews.com
Zurich completes $600mn acquisition of AIG travel business
Dec 3, 2024 • Insurance Insider US
Zurich acquires AIG’s global personal travel business for $600m
Dec 3, 2024 • International Adviser
Zurich (ZURN) Looks to Further Boost Health, Travel Unit After AIG Deal
Dec 2, 2024 • Bloomberg.com

Links

www.zurich.com/products-and-services/zurich-cover-moreLinkedIn