11 days ago
Vice President, Direct Marketing
Habitat for Humanity International
Kentucky, USA (Hybrid)Full time$191K/yr – $239K/yr
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Vice President, Direct Marketing
Kentucky, USA (Hybrid)
$191K/yr – $239K/yrSenior LevelFull time
Posted 11 days ago
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Job Summary
Own and lead Habitat's direct marketing program, shaping audience-first growth and multi-channel fundraising while guiding a distributed team and cross-functional partnerships to expand the donor base and lift lifetime value.
- Direct Marketing leadership across channels and annual fund plan
- Strategic growth, transformation, and cross-functional collaboration
- People-first team development in a remote, global setting
Job Description
Responsibilities
- Lead all aspects of the Direct Marketing department, from the development of innovative, audience-first growth strategies that expand and diversify Habitat's donor base to the implementation and delivery of the department's annual fundraising plan, which generates over $90M annually. This includes ensuring direct marketing effectively builds the donor pipeline, supports long-term growth, increases donor lifetime value, and adapts to changing donor expectations and behaviors. (30%)
- Oversee the entire direct marketing portfolio, including direct mail, telemarketing, digital fundraising, monthly giving, and other emerging channels, while driving greater integration across donor touchpoints. Continuously generate, test, and scale new approaches that improve performance, optimize cost to raise a dollar, advance a digital-first and data-informed operating model, and maximize return on investment. (20%)
- Responsible for developing long-term growth and transformation plans for the direct marketing program, including evaluation of potential international expansion opportunities, new fundraising channels, and investments in technology, data, and operational capabilities. (5%)
- Serve as a strategic thought partner to the Resource Development team, helping to shape the future of fundraising through audience-centric strategies, digital innovation, donor lifecycle management, and integrated supporter engagement. Provide input into annual operating plans, ensuring direct marketing plays a clear role in growing monthly and mid-level giving and supporting major and planned giving pipelines. (15%)
- Foster an inclusive, people-first environment where all voices are welcome, motivating a diverse, high-performing team of professionals to excel with a strong commitment to continuous improvement, learning, change adoption, talent development, and results orientation—particularly within a remote and geographically distributed team. (10%)
- Partner and collaborate with cross-functional leaders and key stakeholders globally, including affiliates, the Global Funding Network, and external agency partners, to balance competing priorities, align shared goals, and identify resourcing and engagement opportunities that advance Habitat's mission, priority programs, and transformation initiatives across the federated network. (15%)
- Other duties as assigned. (5%)
Requirements
- 10+ years of progressively responsible leadership experience in direct response fundraising, direct marketing, direct-to-consumer marketing, or comparable customer acquisition and retention disciplines.
- Demonstrated leadership experience managing multi-channel fundraising or marketing programs, including direct mail, digital fundraising, telemarketing, social media, donor/customer retention, and lifecycle marketing strategies.
Preferred
- Experience leading fundraising or marketing programs generating $50M+ in annual revenue.
- Experience in nonprofit fundraising, direct response marketing, or agency leadership serving nonprofit organizations.
- Experience working in federated, chapter-based, franchise, or highly matrixed organizations.
- Experience leading digital transformation initiatives.
- Experience growing monthly giving and mid-level donor programs.
- Experience implementing data-driven segmentation, personalization, automation, or AI-enabled fundraising and marketing capabilities
- Master's Degree preferred
Benefits
- HFHI offers a competitive, comprehensive benefits package that varies by country and typically includes vacation leave, sick leave, personal days, health insurance options, retirement plan contributions and life insurance.
Habitat for Humanity International
3.8 Glassdoor
Habitat for Humanity is a movement of people in your local area and around the world, working together to build more prosperous and vibrant communities by making sure everyone has a safe, affordable place to call home. Since our founding in 1976 as a Christian organization, together we have helped more than 62 million people in countries around the world build their futures on their own terms through access to decent housing. We’ve done that by working alongside people of all walks of life to build, repair and finance their homes, by innovating new ways of building and financing, and by advocating for policies that make constructing and accessing housing easier for everyone. Together, we build homes, communities and hope. To learn more, visit habitat.org.
Founded in 1976
Atlanta, Georgia, USA
4.6K employees (240 in marketing)
70% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
645.3K
Monthly Google Ads Budget
$546.6K
Traffic Source Mix
Search
52.7%
Direct
36.6%
Referral
6.8%
Social
2.5%
Paid
1.2%
Headcount Trend
Current headcount: ~4.6K
Marketing Team
Marketing Team Size
176 (4% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$3.7M
Last Raise
$250K
Grant, 10 months ago
Funding History
- May 2025Grant
- Aug 2024Grant • $250K
- Jan 2024Grant • $1M