2 hrs ago
Marketing Supervisor
Sussman Law Firm, PLLC
USA (Remote)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
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All marketing roles in the US
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Marketing Supervisor
USA (Remote)
$78K/yr - $103K/yr (Est.)Mid Level3+ years expFull time
Posted 2 hrs ago
Job Summary
Own and execute the Firm’s annual and quarterly marketing strategy, manage budgets and performance analytics, and lead multi-channel campaigns to drive qualified leads.
- Strategy development and governance with Firm leadership
- Vendor management and SEO/digital marketing optimization
- Team leadership and cross-functional collaboration
Job Description
Responsibilities
- Develop and execute the Firm’s annual and quarterly marketing strategy, goals, priorities, campaigns, and performance targets in collaboration with Firm leadership.
- Develop and manage the Firm’s annual marketing budget and optimize marketing spend based on cost per lead, cost per acquisition, conversion rates, ROI, and other performance metrics.
- Evaluate marketing performance and analyze data, trends, lead sources, and campaign results to identify opportunities to increase qualified leads, improve conversions, and maximize marketing effectiveness.
- Establish marketing KPIs and benchmarks, monitor performance against established goals, and present results and actionable recommendations to Firm leadership.
- Serve as the Firm’s primary point of contact for its SEO and digital marketing vendor and manage vendor strategy, deliverables, performance, deadlines, and results.
- Evaluate and implement SEO strategies, including organic search performance, keyword optimization, website content, landing pages, local search visibility, and Google Business Profile optimization.
- Directly supervise the Marketing Coordinator, including establishing priorities, delegating responsibilities, providing coaching and feedback, and monitoring the quality and timely completion of work.
- Create and manage social media and digital content, including graphics, short-form videos, employee features, client testimonials, and other content consistent with the Firm’s brand and target audiences.
- Create, edit, and distribute the Firm’s monthly newsletter and monitor engagement and performance.
- Oversee day-to-day marketing operations, campaigns, projects, vendors, and related initiatives to ensure timely and effective execution.
Requirements
- Fluent in English and Spanish.
- Three (3) to five (5) years of progressive marketing experience, including digital marketing, SEO, analytics, and campaign management.
- Prior supervisory experience required; minimum two (2) years preferred.
- Demonstrated experience implementing and evaluating SEO strategies.
- Experience using website and marketing analytics platforms to measure traffic, lead generation, conversions, and campaign performance.
- Experience with Google Analytics, Google Search Console, Google Business Profile, or comparable digital marketing and SEO tools preferred.
- Demonstrated ability to develop dashboards, KPIs, and performance reporting for management.
- Experience managing or working directly with outside marketing, SEO, advertising, or creative vendors.
- Law firm or professional-services marketing experience preferred.
Preferred
- Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field preferred. Equivalent education and/or relevant experience may be considered.
Sussman Law Firm, PLLC
Our Mission.Yes, we are lawyers. We are qualified, experienced and ready to advocate for you. But, empowering you is our number one mission. From the moment you place your trust in us to represent you, we make sure to empower you with a solid understanding of the law and how it applies to you, not just your case. We believe that in order to produce the best results for you, it cannot be about the bottom line, our ego or simply about winning. It is about working together and equipping you with the tools needed to finally give you a voice.Our Approach.To us, you’re not just another client, you’re a person with a story. Everyone has a story and we want to hear yours. From the beginning of our representation, it is important that we understand not only the results you want, but why it is you want them. Each person is different, and therefore, our approach, legal advice and strategy in your case will be unique to you and your story. After all, clients are not just clients, they’re people just like us.Hablamos Español
Founded in 2015
Charlotte, North Carolina, USA
37 employees (3 in marketing)
Salaries
SalaryGuide estimate
$78K/yr – $103K/yr
Modelled from 64 comparable roles.
Marketing Team
Marketing Team Size
3 (8% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1.1K
Monthly Google Ads Budget
$30.3K
Traffic Source Mix
Search
21.4%
Direct
25.5%
Referral
4.8%
Social
45%
Paid
3.2%
Headcount Trend
Current headcount: ~37