1 day ago
VP, Strategy Director (Health)
Daniel J. Edelman Holdings
New York City, NY (Hybrid)Full time$105K/yr – $175K/yr
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VP, Strategy Director (Health)
New York City, NY (Hybrid)
$105K/yr – $175K/yrSenior Level8+ years expFull time
Posted 1 day ago
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Job Summary
Own end-to-end strategy for priority healthcare clients, guiding opportunity framing, research design, insights, brand positioning, messaging, and omnichannel plans while shaping measurement and governance.
- Own end-to-end strategy and leadership across research, messaging, and omnichannel planning.
- Build and apply measurement frameworks linking behavior to outcomes.
- Champion responsible AI use with governance and QA.
Job Description
Responsibilities
- Lead end-to-end strategy for priority healthcare clients, including opportunity framing, research design, insight development, brand positioning, messaging, and omnichannel plans (earned-centric with smart paid and owned pull-through)
- Design & synthesize research (primary + secondary) across consumer, patient, caregiver, and HCP audiences; turn category and cultural dynamics into clear strategic POVs; facilitate alignment workshops
- Partner closely with account leadership to brief and shape creative, working across creative, media, earned and measurement teams, while stewarding work through relevant regulatory and claims review with clarity and rigor
- Shape measurement frameworks tying behavioral, attitudinal, and business outcomes to campaign objectives; optimize in-market
- Champion responsible AI use and teach AI tools for insight mining, scenario planning, testing, and content development with strong governance and QA standards
Requirements
- 8+ years in brand/communications strategy at a health agency or consultancy, with substantial experience in healthcare (e.g., retail health, pharmacy, payer and benefits, care delivery, or consumer health); adjacent wellness experience is a plus, partnering cross-functionally with creative, analytics, and client leadership
- Ability to follow our hybrid work policy
- Bachelor's degree or equivalent experience
Preferred
- Thorough understanding of consumer and patient audiences (HCP a plus) and media (including health and lifestyle publications), and comfort working within regulated categories and claims substantiation
- Demonstrated ability to utilize syndicated tools and research, social/digital analytics, and competitive intelligence tools to mine for insight and inspire project and creative briefs
- Excellent presentation and facilitation skills with senior stakeholders, with the ability to argue a point-of-view coherently and concisely without seeming dogmatic or inflexible
- Comfortable in a fast-paced agile environment, with the moxy and compelling rationale to support their insights and strategies alongside a team of smart and inquisitive team members and clients
- A self-starter who is comfortable solving problems independently and providing a point of view with little guidance or oversight
- Breadth across adjacent consumer health and wellness categories (e.g., OTC, nutrition & supplements, personal care, fitness, mental wellbeing) that complements a healthcare foundation
- Corporate reputation and communications experience a plus — brand purpose, executive positioning, issues/crisis, and building trust with stakeholders beyond the consumer
- A track record of organically finding new strategic creative opportunities that lead to business with existing clients
- Comfort orchestrating earned-centric ideas that travel across social, digital, influencer, experiential, and paid amplification
- Proven record leading multi-market programs and pitches; exceptional written storytelling
Benefits
- DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
Daniel J. Edelman Holdings
DANIEL J EDELMAN HOLDINGS INC is a company based out of 5900 WILSHIRE BLVD, Los Angeles, California, United States.
Los Angeles, California, USA
3 employees (1 in marketing)
Headcount Trend
Current headcount: ~3
Marketing Team
Marketing Team Size
1 (33% of company)
Marketing Roles Posted (Last 30 Days)
2