Responsibilities

• Leads day-to-day marketing and communications efforts for fundraising/development and supports marketing for the Pro Bono Center’s legal services programs.
• Supports the development and leads execution of marketing and communications strategies for fundraising campaigns, volunteer recruitment and training opportunities, and storytelling efforts, including client success stories, volunteer profiles, and content from partner legal services providers and the access-to-justice community.
• Plans, drafts, creates, and deploys email marketing campaigns, mailed appeals, social media campaigns, and other fundraising and development communications.
• Plans, produces, creates, edits, and posts original content including photography, video, graphics, flyers, and written content for the Pro Bono Center website, Washington Lawyer magazine, Bar Bulletin and Pro Bono Brief newsletters, digital marketing, and social media channels, including YouTube, Instagram, Facebook, LinkedIn, and X.
• Provides basic graphic design services for Washington Lawyer ads and other marketing graphics, ideally using Adobe InDesign.
• Develops and executes marketing and communications materials for the annual Presidents Reception, including talking points, event signage, graphics, the event program and invitation, social media content, and email marketing messages and design.
• Advises program staff on marketing services to prospective clients and others seeking legal assistance.
• Identifies key metrics, collects and analyzes marketing data, and implements strategies to optimize communications and marketing efforts.
• Manages media relations efforts to increase visibility of the Pro Bono Center’s programs, impact, and volunteer opportunities.
• Serves as primary point of contact for media inquiries; drafts and coordinates timely, accurate responses in collaboration with leadership and subject matter experts.

Requirements

• Prior relevant communications and marketing management experience, including drafting engaging content to advance an organization’s mission.
• Ability to conduct independent research and produce editorial and marketing content.
• Excellent proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Excellent proficiency in email marketing tools such as Salesforce Marketing Cloud, Campaign Monitor, or MailChimp.
• Proficiency with graphic and layout design tools such as Canva, Piktochart, Adobe InDesign, and Photoshop. Excellent proficiency with social media such as Instagram, Facebook, LinkedIn, and X and with tools such as Sprout Social and Hootsuite.
• Proficiency with communications and marketing industry trends and marketing analytics.
• Ability to occasionally work evenings and weekends for a variety of Pro Bono Center clinics and events.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working environment.
• Excellent oral and written communication skills, including grammar, editing, and proofreading skills.
• Must be detail oriented and deadline driven. Able to multi-task and work in a fast-paced environment.

Preferred

• Bachelor’s Degree in Communication, Journalism, Marketing, or other relevant fields.
• Experience in a nonprofit, human services, or legal work environment.
• Experience with nonprofit, human services, or legal communications and marketing.