You will own positioning, ICPs, and messaging for Education solutions, drive go-to-market launches, enablement, and revenue-focused efforts, and turn customer insights into actionable market direction.

Define clear buyer personas and differentiated value propositions
Lead cross-functional GTM programs and enablement to improve win rates

Job Description

Responsibilities

Positioning, ICP, and Messaging
Define clear, differentiated positioning and value propositions for our Education solutions
Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
Translate complex software and payments capabilities into simple, compelling narratives
Ensure consistency across Product, Marketing, and Sales
Go to Market and Launch Execution
Lead go to market strategy for launches, releases, and commercial initiatives
Partner with Product to turn roadmap into market ready messaging and materials
Drive coordinated execution across Sales, Marketing, and Partnerships
Continuously refine approach based on performance and feedback

Requirements

At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
Ability to translate complex products into simple, compelling value propositions that resonate with buyers
Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
Strong communication skills, both written and verbal, with the ability to influence across teams
Highly organized, able to manage multiple priorities without losing attention to detail
Bias toward action with a focus on execution and outcomes

Preferred

Experience in payments, fintech, or vertical SaaS platforms
Experience supporting multi product or platform environments
Experience directly tying product marketing efforts to pipeline and revenue outcomes

Benefits

Competitive compensation
Employee Stock Purchase Plan (ESPP)
Competitive time off, including Digital Disconnect and FlyBetter Days to volunteer in a cause you believe in.
Work with brilliant people globally Learn more about their journeys by checking out #InsideFlywire on social media
Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
Be a meaningful part in our success - every FlyMate makes an impact
Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers, OneFlywire Career Mobility)

Flywire

4.2 Glassdoor

Flywire Corporation (Nasdaq: FLYW) is a global payments enablement and software company. We combine our proprietary global payments network, next-gen payments platform and vertical-specific software to deliver the most important and complex payments for our clients and their customers.Flywire leverages its vertical-specific software and payments technology to deeply embed within the existing A/R workflows for its clients across the education, healthcare and travel vertical markets, as well as in key B2B industries. Flywire also integrates with leading ERP systems, such as NetSuite, so organizations can optimize the payment experience for their customers while eliminating operational challenges.Flywire supports more than 4,900+ clients with diverse payment methods in more than 140 currencies across 240 countries and territories around the world. Flywire is headquartered in Boston, MA, USA with global offices.

Founded in 2011

Boston, Massachusetts, USA

1.3K employees (54 in marketing)

www.flywire.com

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