3 months ago
Paid Media Manager
Fuego Leads, LLC
Chicago, IL (Hybrid)Full time$85K/yr – $105K/yr
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Paid Media Manager
Chicago, IL (Hybrid)
$85K/yr – $105K/yrSenior Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end paid media strategy and optimization across Meta, YouTube, TikTok, and programmatic channels, driving scale through data-driven testing, cross-channel attribution, and compliant creative execution.
- Own end-to-end campaign management, from planning and budgeting to optimization, pacing, and ROAS across multiple platforms.
- Build channel-specific strategies, run A/B tests, and translate performance data into actionable tests and creative direction.
- Collaborate with analytics, data engineering, and compliance to ensure proper tracking, measurement, and regulatory alignment, while surfacing insights to inform broader growth initiatives.
Job Description
Responsibilities
- Own end-to-end management of paid digital channels, including Meta, YouTube, TikTok, Google Display, and native platforms such as Taboola and Outbrain
- Build, launch, and manage campaigns across full-funnel objectives — from awareness and consideration through conversion and retention
- Develop channel-specific strategies tailored to platform behavior, audience intent, and creative format best practices
- Stay current on platform updates, beta features, and emerging ad formats, and proactively bring new opportunities to the team
- Continuously monitor and analyze performance data, including CPC, CPL, ROAS, conversion rates, and incrementality, to identify opportunities and anomalies
- Own campaign optimization cycles — adjusting bids, budgets, audience targeting, creative rotations, and placements based on data-driven insights
- Build and maintain dashboards and reporting cadences that surface meaningful trends, not just vanity metrics
- Conduct A/B and multivariate tests across audiences, creatives, copy, and landing pages; document learnings and apply them systematically
- Manage daily pacing and budget allocation across channels to maximize return and hit monthly spend and efficiency targets
- Recommend shifts in channel mix based on performance signals, seasonality, and broader business priorities
Requirements
- 4-7 years of progressive hands-on performance marketing experience, with demonstrated experience in Meta Ads Manager and at least one of: programmatic, YouTube, or TikTok
- Experience managing direct-response lead generation campaigns, ideally in a high-volume environment
- Strong analytical skills and experience using spreadsheets, reporting tools, and internal data to evaluate performance
- Experience using Google Analytics
- Experience with pixel implementation, Conversions API, UTMs, and platform-to-backend measurement workflows
- Strong creative judgment and ability to turn performance data into clear testing direction
- Comfortable working in regulated or compliance-sensitive environments
- Ability to prioritize quickly, work independently, and communicate clearly in a lean team
- Experience in lead generation, insurance, healthcare, or other regulated industries is a plus.
- Familiarity with CMS/compliance requirements for digital advertising is a plus.
Preferred
- Experience in lead generation, insurance, healthcare, or other regulated industries is a plus
- Familiarity with CMS/compliance requirements for digital advertising is a plus
- Exposure to programmatic platforms and audience data management (DSPs, DMPs) is a plus
- Background working in a startup or high-growth environment is a plus
Benefits
- Competitive Compensation + Performance Incentives
- PTO accrues per calendar year, after 3 month Probationary Period
- Company Health, Dental, Vision Insurance after 3 month Probationary Period (Optional)
- 401 K + Matching Program after 3 month Probationary Period (Optional)
- Great Career development opportunities
- Bi-Annual Company Events
Fuego Leads, LLC
As an advertising and technology company, Fuego Leads excels in developing domain presence across industries and generating the highest quality customers while supporting the contact process through technology and data science agnostic to contact medium. Contact us today to learn how we can impact your business by fueling your sales team and business growth leveraging our contact and call center technology to reduce your customer acquisition costs while improving the return and performance of every individual in your sales organization.
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%
Headcount Trend
Current headcount: ~32
Marketing Team
Marketing Team Size
3 (9% of company)