3 weeks ago
Senior Director of Marketing
Cornell University
Ithaca, MI (Remote)Full time$134K/yr – $164K/yr
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Senior Director of Marketing
Ithaca, MI (Remote)
$134K/yr – $164K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own multi-channel fundraising and communications campaigns that align with divisional priorities and senior stakeholder goals.
- efficiency and governance drive cross-functional execution and resource alignment across teams.
- KPIs definition and campaign analysis guide giving and engagement outcomes.
- Oversee intake, prioritization, and coordination with colleges, units, and development teams to execute priority initiatives.
Job Description
Responsibilities
- Lead the strategy, planning, execution, and evaluation of multi-channel marketing and communications campaigns that support fundraising, engagement, and institutional priorities
- Partner with senior leaders and stakeholders across AAD, colleges, and units to develop integrated marketing strategies aligned with divisional goals
- Oversee marketing campaign intake, prioritization, and cross-functional team coordination to ensure efficient execution
- Manage the divisional communications calendar to balance messaging, audience engagement, and channel effectiveness
- Define key performance indicators and lead analysis of campaign performance to drive giving and engagement outcomes
- Translate performance data, audience insights, and research into actionable strategies that refine targeting and improve results
- Establish and maintain governance, processes, and workflows that improve efficiency and consistency across marketing efforts
- Align internal and external resources to support priority initiatives and maximize impact
Requirements
- Bachelor’s degree and 7 to 10 years of relevant experience in advancement, marketing, communications, or a related field, or equivalent combination
- Demonstrated success leading multi-channel marketing, communications, or fundraising campaigns in a complex organization
- Strong strategic thinking and analytical skills, including experience using data to inform decisions and measure outcomes
- Proven ability to lead and develop high-performing teams within a matrixed environment
- Excellent written and verbal communication skills with the ability to translate complex concepts for diverse audiences
- Experience collaborating with senior stakeholders and cross-functional teams to achieve organizational goals
Benefits
- Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.
- Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell .
- Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell
- Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell
- Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell .
- Visa Sponsorship is not available for this position
- Posting closes on 7/15/26
Cornell University
Cornell is a privately endowed research university and a partner of the State University of New York. As the federal land-grant institution in New York State, we have a responsibility—unique within the Ivy League—to make contributions in all fields of knowledge in a manner that prioritizes public engagement to help improve the quality of life in our state, the nation, the world.
Traffic Signals
Monthly Visitors
18.3M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
52.3%
Direct
39.1%
Referral
7.2%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~19.8K
Marketing Team
Marketing Team Size
550 (3% of company)
Median Career Experience
17 years
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Emily Hoffman Szurek
Chief Marketing Officer, eCornell
At the company for 1 year 7 months
Avery Byun
Cornell University Gymnastics Head Social Media Manager and Content Creator
At the company for 2 years 3 months
Sarah Schupp
Assistant Director for Enrollment Marketing & Digital Communications, Cornell Brooks School
At the company for 11 years 5 months
Zach Beauvais
Marketing Director
At the company for 8 years
Funding
Total Funding
$14.6M
Last Raise
$12.1M
Grant, 2 months ago
Funding History
- Jan 2026Grant
- Jan 2022Grant • $12.1M
- Jan 2018Grant • $2.5M