Support the execution of overall corporate marketing strategies and objectives
Assist with advertising plan and strategy implementation
Participate in market research and compile findings to support campaign planning
Track, record, and compile the results of marketing initiatives; support the VP of Marketing with recommendations and reporting
Assist in identifying and testing emerging marketing and AI-enabled tools to improve research, productivity, and campaign execution
Support the coordination and execution of trade shows and marketing events, including logistics, deliverables, and post-event follow-up
Assist with event campaigns in Salesforce, including lead entry, tracking, and report preparation
Maintain company contact databases in Salesforce and other platforms to support targeted marketing campaigns

Strong verbal and written communication skills with strong grammar, tone, and clarity; able to support content creation without overreliance on AI
Strong time management and ability to meet tight deadlines
High efficiency, productivity, and ability to manage multiple priorities simultaneously
Excellent organizational skills and attention to detail
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint)
Strong digital literacy and willingness to learn new tools and technologies
Interest in applying AI tools to support and improve workflows
Curiosity and initiative to learn and apply new marketing and AI-enabled tools

Familiarity with AI platforms for content support, marketing automation, and analytics
Familiarity with Salesforce CRM
Basic graphic design skills using Canva or similar tools
Basic video editing skills using entry-level or professional platforms
Experience with marketing automation or email platforms (Constant Contact, Mailchimp)
Familiarity with analytics and reporting tools
Experience supporting trade show logistics or event marketing
Comfortable testing new tools and supporting process improvements