Responsibilities

• Drives and oversees communication efforts to internal and external audiences and the media for aligned business areas.
• Produces high-quality content that engages team members and customers and enhances brand recognition.
• Develops and manages internal and external communication strategies, ensuring the appropriate resources, channels and tactics are in place to successfully implement communication plans.
• Creates informative content to promote our brand, healthcare services, and programs. This includes developing content for print, video, and audio mediums, as well as media relations kits and press releases.
• Ensures that strategic messages, as well as important news and information, reach internal, external, and media outlets.
• Manages media relations and public relations, working closely with department leadership and executive leadership to develop an overarching message platform, and creating campaign/initiative-specific messaging.
• Directs content development initiatives for internal (such as staff, physicians, Board members, volunteers, etc.) and external audiences (community at large, foundation donors, media outlets).
• Supervises internal team members and guides external agencies to ensure that work is completed in a timely, cost-effective, and efficient manner for our audiences.
• Makes team engagement a priority.
• Establishes and oversees budgets to deliver quality public relations results in support of Rochester Regional Health and aligned area strategic imperatives.

Requirements

• Master’s degree in business, communications, marketing, or a related field or 7 years of experience in communications, journalism, and/or public relations required.

Preferred

• Excellent verbal and written communication skills.
• Strong project management, interpersonal, organizational, and presentation skills.
• Strong proficiency with computer applications.
• Must be able to multitask and work well under pressure.
• Strong supervisory experience.
• Public relations experience.
• Ability to use Microsoft PowerPoint.
• Ability to use Microsoft Excel.
• Knowledge of marketing disciplines and practices.
• Advanced analytical skills, including proficiency with large data sets.