1 day ago
Vice President of CRM, Lifecycle & Automation
SavATree
USA (Remote)Full time$200K/yr – $240K/yr
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Vice President of CRM, Lifecycle & Automation
USA (Remote)
$200K/yr – $240K/yrSenior Level8+ years expFull time
Posted 1 day ago
Job Summary
Own the long-term LTV strategy and lifecycle programs while leading retention, winback, and cross-sell initiatives and partnering across teams to drive growth.
- Own LTV as the core KPI and align lifecycle programs to move it
- Lead cross-functional activation and automation across channels
Job Description
Responsibilities
- The LTV mandate & strategy
- Own long-term customer LTV as your core KPI and set the lifecycle and retention strategy to move it
- Own cancellation / winback timing and approach company-wide, and measure the outcomes
- Establish lead scoring that drives action across the org, which will drive not just emails and texts but also call center and local salesperson prioritization and action
- Operationalize personalization and segmentation so the right SMS/email/call reaches the right customer at the right time
- Set direct-mail strategy for retention and winback, activated by the growth channel leader
- Email / SMS lifecycle programs and customer journeys
- Retention, prepay, cross-sell, and reactivation programs
- Marketing automation & administration (Braze, CDP)
- Customer data, audiences, segmentation & suppression
Requirements
- Bachelor's degree
- 8+ years in retention, lifecycle, loyalty, or subscriber marketing
- Has operated as a senior leader (Sr. Director / VP or equivalent) in a B2C environment
- Quantifiable track record of moving a primary LTV or retention metric at scale
- Deeply analytical — lifetime value, cohort / retention, funnel conversion, and incrementality
- Hands-on with a modern martech stack (enterprise CRM + ESP) and comfortable in a data warehouse (Snowflake)
- Strong project-management skills and attention to detail, with the ability to run many programs simultaneously
- Excellent written and verbal communication skills — experienced in executive presentation
- Track record collaborating with cross-functional teams — Technology, Sales, Marketing, and Finance
Preferred
- Review-generation / reputation automation (a plus)
- B2C multi-location / field-based business (a huge plus)
Benefits
- Incentives: Annual Bonus + Equity
SavATree
3.5 Glassdoor
SavATree is a full-service tree, shrub, and lawn care company specializing in green options for landscape care. Our winning formula combines cutting edge technology, patented ingredients with customer passion - delivered by the best and brightest "Green Team" in the industry!We are a values-driven organization built on teamwork, integrity, respect, and a relentless commitment to making a positive impact. When you join us, you’ll find a collaborative, competitive, and caring environment where your contributions matter. As we like to say: When you work here, you thrive here.
Founded in 1985
Bedford Hills, New York, USA
1.1K employees
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$200K/yr – $240K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Private Equity
Funding History
- Apr 2023Private Equity
Traffic Signals
Monthly Visitors
27.2K
Monthly Google Ads Budget
$669
Traffic Source Mix
Search
8.7%
Direct
70%
Referral
13.2%
Social
8%
Paid
0.2%
Headcount Trend
Current headcount: ~1.1K